Sales Manager

Cannonrecruit; Manassas (VA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Performance-based bonus

Commission opportunities

Career advancement

Ongoing training and development

Full-time on-site role

Job summary

Confidential is seeking an experienced Sales Manager to lead a high-performing team in the decking and outdoor living sector. You will guide reps, refine sales strategies, and drive revenue growth while maintaining exceptional customer service from initial consultation to project completion.

The ideal candidate will have hands-on leadership in residential construction, strong negotiating and presentation skills, and a proven ability to meet or exceed sales targets in a fast-paced market.

Qualifications

• Experience leading a sales team in home improvement or construction.
• Proven track record of meeting sales goals.
• Strong coaching, communication, and presentation skills.
• Valid driver's license and reliable transportation.

Responsibilities

• Lead, motivate, and coach the sales team to meet goals.
• Recruit, onboard, train, and mentor new reps.
• Develop strategies to grow market share and profitability.
• Monitor pipeline, leads, conversions, and KPIs.
• Conduct ride-alongs and coaching sessions.
• Support with estimates, presentations, and deal strategy.
• Build relationships with homeowners, contractors, partners.
• Ensure clear communication and professional service.

Skills

Sales leadership

Coaching

Residential construction

CRM experience

Negotiation

Presentation skills

Team management

Tools

CRM software

Job description

Confidential: Sales Manager

Industry: Decking and Outdoor Living Construction

Location: On-Site

Compensation: $60,000 to $80,000 annually, plus performance incentives

About the Opportunity

A growing company in the decking and outdoor living industry is seeking an experienced Sales Manager to lead, coach, and develop a high‑performing sales team. This role is ideal for a hands‑on sales leader who understands residential construction, home improvement, or building products and enjoys helping representatives convert leads into satisfied customers.

The Sales Manager will play a key role in driving revenue growth, improving sales processes, and strengthening relationships with homeowners, contractors, builders, and referral partners. The right candidate will bring strong leadership ability, practical field experience, and a commitment to creating an excellent customer experience from the first consultation through project completion.

Success in this role requires visibility in the field, consistent follow‑up, and the ability to balance sales urgency with quality workmanship. The Sales Manager should be comfortable inspecting job sites, discussing product options, reinforcing pricing discipline, and helping the team communicate value clearly. Candidates who enjoy building systems, improving accountability, and celebrating team wins will be especially well suited in a competitive, service‑driven construction market every day.

Key Responsibilities

• Lead, motivate, and hold the sales team accountable for meeting and exceeding monthly and annual sales goals.
• Recruit, onboard, train, and mentor new sales representatives.
• Develop sales strategies that increase market share, improve close rates, and support profitable growth.
• Review pipeline activity, lead follow‑up, conversion rates, and key performance metrics.
• Conduct ride‑alongs, sales meetings, role‑playing sessions, and one‑on‑one coaching conversations.
• Support representatives with estimating, presentations, objection handling, and deal strategy.
• Build and maintain strong relationships with homeowners, builders, contractors, real estate professionals, and strategic partners.
• Ensure every customer receives clear communication, accurate expectations, and professional service throughout the sales process.
• Collaborate with operations, design, and project management teams to deliver a seamless customer experience.
• Prepare sales forecasts, performance reports, and updates for company leadership.
• Stay informed on local market conditions, competitors, product trends, and industry best practices.

Qualifications

• Previous experience as a Sales Manager, Sales Supervisor, Team Lead, or Senior Sales Representative.
• Experience in decking, fencing, outdoor living, construction, remodeling, roofing, windows, siding, landscaping, or another home improvement field is highly preferred.
• Proven history of meeting or exceeding sales goals.
• Strong coaching, communication, negotiation, and presentation skills.
• Ability to use CRM systems, manage a pipeline, and analyze sales activity.
• Organized, self‑motivated, accountable, and comfortable working in a fast‑paced environment.
• Valid driver’s license and reliable transportation.

What We Offer

• Competitive annual compensation of $60,000 to $80,000.
• Performance‑based bonus and commission opportunities.
• Career advancement with a growing organization.
• Supportive leadership, ongoing training, and professional development.
• A full‑time, on‑site position with meaningful influence on team performance and company growth.

Apply Today

If you are an experienced sales leader who wants to join a respected company with strong growth opportunities, we would like to hear from you. Submit your resume today for confidential consideration. Company information will be shared with qualified candidates during the interview process. Equal Opportunity Employer.