Sales Manager

Great Wolf Lodge; Garden Grove (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

Great Wolf Lodge in Garden Grove, CA seeks a Sales Manager to strategically target high-margin group room and event sales opportunities and convert them into wins, contributing to the Lodge’s overall success.

The role requires leading an outbound prospecting effort, building key client relationships, and negotiating contracts while meeting and exceeding group sales goals.

Qualifications

• Bachelor's degree in hotel/hospitality or related field; or equivalent combination of education/experience.
• Minimum 4 years in sales with specific experience in hospitality event/conference sales.
• Proficient in Microsoft Office Suite.
• Criminal background check and drug screen completed successfully.
• Department of Motor Vehicle check completed successfully.
• Professional communication skills, both verbal and written.

Responsibilities

• Develop and execute outbound prospecting strategy to secure new group room and event business.
• Increase market share through networking, research and business development.
• Convert inquiries to sales via fast response and strong client service.
• Represent Great Wolf at local/regional trade shows to promote Groups brand.

Skills

Communication skills

Customer service

Problem solving

Organizational skills

Attention to detail

Education

Bachelor's degree in hotel/hospitality or related field

Tools

CRM system

Microsoft Office

Job description

12681 Harbor Blvd, Garden Grove CA 92840, United States

Pay: $70000 - $75000

This position is bonus eligible

At Great Wolf the Sales Manager strategically targets high margin sales opportunities and converts those opportunities to sales wins, achieving assigned goals and contributing to the overall success of the Lodge.

Essential Duties & Responsibilities

• Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
• Increase market share through effective networking, research and business development activities in order to target, solicit and win new business
• Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
• Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities
• Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.
• Build and maintain key client relationships, generating repeat business and lifetime value
• Prepare compelling group proposals, sales materials and contracts that result in sales wins
• Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
• Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual
• Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
• Create and update quarterly sales action plans outlining business development objectives and market segment strategy
• Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
• Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
• Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
• Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
• Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
• Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
• Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Basic Qualifications & Skills

• Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience
• Minimum 4 years in sales with specific experience in hospitality event/conference sales
• Demonstrated proficiency in Microsoft Office Suite
• Successful completion of criminal background check and drug screen
• Successful Department of Motor Vehicle check
• Professional communication skills both verbal and written

Desired Qualifications & Traits

• Significant customer service experience
• Strong problem solving and organizational skills
• Attention to detail and ability to exceed quality standards