Sales Associate

Great Wolf Lodge; Perryville (MD); On-site; USD 27,000 - 39,000; Full time

Job summary

Great Wolf Lodge is seeking a Sales Associate to uncover, convert, and service high-volume group and event business. This role drives group proposals, contracts, and action plans to achieve hotel sales goals.

You will manage CRM activities, build client relationships and coordinate with operations to ensure successful meetings and events. Must have hospitality experience, strong communication, and a detail-oriented approach.

Qualifications

• Associates degree in hotel/hospitality or equivalent experience/education.
• Minimum 2 years’ relevant experience in hospitality.
• Proficient in Microsoft Office Suite.
• Successful completion of criminal background check and drug screen.
• Successful Department of Motor Vehicle check.

Responsibilities

• Convert group and meeting inquiries to sales via fast response and strong sales skills.
• Build and maintain key client relationships to generate repeat business.
• Enter activities in CRM, trace next steps, manage pipeline and schedule meetings.
• Prepare group proposals, sales materials and contracts to win business.
• Create quarterly sales action plans and outline market segment strategy.
• Meet group room and catering sales goals contributing to lodge finances.
• Complete BEOs and resumes with precise details for clients and operations.
• Provide consultation on facilities and services during proposal and contracting.
• Monitor room blocks and communicate weekly with property staff.
• Resolve group complaints including billing, reservations, or contract issues.
• Provide information on meeting needs from negotiation to departure.
• Enter accurate rooming lists, routing, tax-exempt status and payments.
• Submit weekly sales activity reports to the director.
• Maintain PM account ledger for open accounts.

Skills

Professional communication skills

Customer service experience

Attention to detail

Multi-tasking

Education

Associates degree in hotel/hospitality

Tools

Microsoft Office Suite

Job description

Pay: $24.00

At Great Wolf the Sales Associate uncovers, converts and services high volume group and event business in accordance with goals established by Lodge leadership, contributing to the overall success of the Lodge.

Essential Duties & Responsibilities:

• Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
• Build and maintain key client relationships, generating repeat business and lifetime value
• Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.
• Prepare compelling group proposals, sales materials and contracts that result in sales wins
• Create and update quarterly sales action plans outlining business development objectives and market segment strategy
• Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
• Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
• Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
• Monitor room blocks and communicate with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
• Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
• Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
• Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
• Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
• Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Basic Qualifications & Skills:

• Associates degree in hotel/hospitality or related field or equivalent experience/education combination
• Minimum 2 years’ relevant experience in hospitality industry
• Demonstrated proficiency in Microsoft Office Suite
• Successful completion of criminal background check and drug screen
• Successful Department of Motor Vehicle check
• Professional communication skills both verbal and written

Desired Qualifications & Traits:

• Significant customer service experience
• Strong problem solving and organizational skills
• Attention to detail and ability to exceed quality standards
• Enthusiastic and positive energy
• Multi-tasking ability

Physical Requirements:

• Able to lift up to 20lbs
• Able to bend, stretch, and twist
• Able to stand or sit for long periods of time

Estimated Salary Range:

Pay Rate: $ /hr

An employee’s pay position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf’s total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.