Sales Manager

Great Wolf Lodge Resorts; Garden Grove (CA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Bonus eligible

Annual bonuses

Paid time off

Job summary

Great Wolf Lodge in Garden Grove, CA is seeking a Sales Manager to lead outbound efforts for group room and event business. You will target shoulder and off-peak groups, manage the full sales cycle, and drive revenue through strategic prospecting and strong client service.

The role requires 4+ years in hospitality sales, a Bachelor's degree, and solid communication skills. You will represent the lodge at trade shows, maintain CRM pipelines, negotiate contracts, and contribute to overall

Qualifications

• Bachelor's degree or equivalent education/experience in hospitality.
• Minimum 4 years in sales with hospitality event/conference sales.
• Proficient in Microsoft Office Suite.
• Criminal background check and drug screen.
• Department of Motor Vehicle check.
• Professional communication skills, both verbal and written.

Responsibilities

• Develop outbound prospecting strategy to secure new and existing group room and event business.
• Increase market share through networking and business development activities.
• Convert inquiries to sales via fast response time and strong client service.
• Represent Great Wolf at local and regional trade and travel shows.
• Maintain CRM entries, pipeline, and schedule future meetings.
• Build and maintain key client relationships to generate repeat business.
• Prepare group proposals, sales materials, and contracts leading to sales.
• Deliver on group room and catering sales goals to support lodge finances.
• Negotiate contracting terms, including pricing for meeting room rental and AV.
• Submit weekly sales activity reports to the director of sales and catering.
• Create quarterly sales action plans outlining objectives and strategy.
• Advise clients on lodge facilities and services during contracting.
• Monitor room blocks and coordinate with property staff weekly.
• Resolve group issues including billing and reservations.
• Complete BEOs and event resumes for clients and operations teams.
• Provide detailed information throughout booking process from negotiation to departure.
• Enter accurate rooming lists and routing information in company systems.
• Maintain PM account ledger with open postings.

Skills

Sales

Professional communication

Customer service

Problem solving

Organization

Multi-tasking

Education

Bachelor's degree in hospitality or related field

Equivalent education/experience

Tools

Microsoft Office Suite

Job description

Pay: $70000 - $75000

This position is bonus eligible

At Great Wolf the Sales Manager strategically targets high margin sales opportunities and converts those opportunities to sales wins, achieving assigned goals and contributing to the overall success of the Lodge.

Essential Duties & Responsibilities

• Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
• Increase market share through effective networking, research and business development activities in order to target, solicit and win new business
• Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
• Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities
• Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.
• Build and maintain key client relationships, generating repeat business and lifetime value
• Prepare compelling group proposals, sales materials and contracts that result in sales wins
• Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
• Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual
• Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
• Create and update quarterly sales action plans outlining business development objectives and market segment strategy
• Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
• Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
• Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
• Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
• Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
• Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
• Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Basic Qualifications & Skills

• Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience
• Minimum 4 years in sales with specific experience in hospitality event/conference sales
• Demonstrated proficiency in Microsoft Office Suite
• Successful completion of criminal background check and drug screen
• Successful Department of Motor Vehicle check
• Professional communication skills both verbal and written

Desired Qualifications & Traits

• Significant customer service experience
• Strong problem solving and organizational skills
• Attention to detail and ability to exceed quality standards
• Enthusiastic and positive energy
• Multi-tasking ability

Physical Requirements

• Able to lift up to 20lbs
• Able to bend, stretch, and twist
• Able to stand or sit for long periods of time

Estimated Salary Range:

$70000 - $75000 annual base salary

An employee's pay position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf's total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.