Sales Manager

RDO Equipment Co; Fort Worth (TX); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

100% bonus potential

Competitive compensation

Comprehensive benefits

Job summary

RDO Equipment Co. in Fort Worth, TX is seeking a Sales Manager to lead and develop a high-performing sales team focused on customer success and growth. You will drive strategic sales planning, mentor reps, and build lasting customer relationships to deliver exceptional results.

This role emphasizes accountable leadership, collaboration across stores, and profitable growth while strengthening RDO’s position in the Texas construction market. Leadership experience required.

Qualifications

• Leadership experience with proven ability to motivate and develop teams.
• Industry knowledge in heavy equipment retail and sales operations.
• Strong communication skills and ability to drive collaboration.
• Solid understanding of local market conditions and strategy execution.
• Customer service mindset focused on long-term relationships.
• Valid work authorization to work in the U.S. without sponsorship.

Responsibilities

• Lead the Sales Team: Direct, motivate, coach, and mentor a professional sales team to achieve company objectives and deliver exceptional results.
• Drive Sales Strategy & Performance: Develop and implement sales plans, establish department benchmarks and budgets, analyze sales performance, and lead initiatives that support growth and profitability.
• Support Customer Success: Build lasting customer relationships by understanding customer needs, resolving concerns, and partnering with all store departments to deliver a world-class customer experience.
• Develop People & Talent: Advise, train, and develop sales team members in prospecting, closing, product knowledge, negotiation, territory management, productivity, and gross margin performance.
• Manage Operations & Resources: Oversee sales activity reporting, inventory, assets, and the effective allocation of physical, financial, and people resources to support business objectives.
• Strengthen Market Position: Lead the team in effectively utilizing manufacturer programs and products to grow market share while maintaining the company's reputation and stakeholder relationships
• For a complete list of duties and responsibilities, view the full job description here.

Skills

Leadership

Sales Experience

Communication Skills

Market Knowledge

Customer Focus

Work Authorization

Job description

Are you a driven leader who thrives on developing people, building customer relationships, and delivering results? As a Sales Manager, you'll provide leadership in motivating, managing, and developing a high-performing sales team while driving growth through strategic sales planning and customer engagement. You'll create an environment that fosters accountability, collaboration, and exceptional customer experiences while supporting profitable growth and long-term brand loyalty. Bring your leadership, coaching expertise, and passion for customer success—and help shape what's next.

What’s In It For You

• $90,000-$110,000 / year
• 100% bonus potential
• Competitive compensation to reflect your experience, leadership, and industry expertise.
• A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO’s benefits page.
• A company that lives by its core values: they’re not just words on a wall – they’re how we work, grow, and lead. Click here to learn more.

Why RDO?

When you join RDO Equipment Co., you’ll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world’s leading equipment and technology manufacturers, but we’re a people business first. RDO has grown from humble roots, guided by a family’s values, and shaped by the strengths, voices and entrepreneurism of our team members.

Texas has a booming construction industry. The need for RDO's services and product expertise in this region is diverse. In Fort Worth, you'll work with customers of various scales to help them maintain efficiency and profitability throughout the year. These companies do the important work of building Texas' infrastructure and supporting its economy, relying on support from RDO team members every day. Join the growing team in Fort Worth and make your impact today.

What You Will Do

• Lead the Sales Team: Direct, motivate, coach, and mentor a professional sales team to achieve company objectives and deliver exceptional results.
• Drive Sales Strategy & Performance: Develop and implement sales plans, establish department benchmarks and budgets, analyze sales performance, and lead initiatives that support growth and profitability.
• Support Customer Success: Build lasting customer relationships by understanding customer needs, resolving concerns, and partnering with all store departments to deliver a world-class customer experience.
• Develop People & Talent: Advise, train, and develop sales team members in prospecting, closing, product knowledge, negotiation, territory management, productivity, and gross margin performance.
• Manage Operations & Resources: Oversee sales activity reporting, inventory, assets, and the effective allocation of physical, financial, and people resources to support business objectives.
• Strengthen Market Position: Lead the team in effectively utilizing manufacturer programs and products to grow market share while maintaining the company's reputation and stakeholder relationships
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need

• Leadership Experience: Previous supervisory or management experience with a proven ability to motivate, develop, and lead high-performing teams.
• Sales & Industry Expertise: Industry and/or heavy equipment retail sales experience with a strong understanding of sales operations and customer relationship management.
• Communication & Technology Skills: Strong verbal and written communication skills along with the computer skills necessary to drive collaboration, efficiency, and business performance.
• Market & Business Knowledge: Solid understanding of local market conditions and the ability to develop and execute successful sales strategies.
• Customer Focus: Excellent customer service skills with a commitment to building long-term customer relationships and delivering solutions.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You’ll Love It Here

• Open-door policy: We don’t like to carry titles around with us. All store leaders strive to lead by serving and supporting team members.
• Tight-knit team: Everybody supports one another in Fort Worth. We provide meals for our team, go to an annual Ranger game with all-you-can-eat access and have Holiday parties.
• Safe environment: We have a mandatory safety meeting every morning. We have an “If you see something, say something” mindset and set the expectation that we will never cheat on safety and never go cheap on safety.
• Very tenured: Our team in Fort Worth is very experienced. Veteran team members are always happy to help newer people grow.
• Community engagement: We sponsor golf tournaments and other events, including the Halo for Freedom Warrior Foundation, as we have many veterans. There are always volunteer opportunities. Our team unloads for the Fort Worth stock show rodeo, which provides an opportunity for kids to come and build projects.
• Goal-oriented team: We love to achieve our goals and celebrate these accomplishments together.