Utility Sales Professional

RDO Equipment Co; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base salary plus commissions

Late model company truck

Training and development

Comprehensive benefits package

Growth opportunities

Job summary

RDO Equipment Co. is seeking an Utility Sales Professional in Fort Worth, Texas, to develop and maintain long-term customer relationships by delivering practical equipment solutions that support customer success.

The role focuses on utility equipment and the full range of RDO offerings, with a consultative approach to create mutual value. You will be part of a motivated sales team, leveraging the company’s programs and partnerships to grow territory share while upholding safety and professional

Qualifications

• Experience: Prior sales experience and/or relevant sales training.
• Solid understanding of local market conditions.
• Skills: Strong communication, relationship-building, and interpersonal skills.
• Customer-focused mindset with the ability to manage multiple priorities.
• Bilingual in Spanish preferred.
• Valid work authorization: U.S. work authorization without sponsorship.

Responsibilities

• Develop and maintain long-term customer relationships within an assigned territory.
• Provide equipment solutions that support customer operations and drive profitable growth.
• Execute sales strategies by leveraging programs, demonstrations, and market awareness.
• Coordinate with internal teams to ensure order fulfillment, delivery, and logistics.
• Uphold safety, policies, and professional conduct while engaging in training and team initiatives.

Skills

Sales experience

Communication

Relationship-building

Interpersonal skills

Customer-focused mindset

Bilingual Spanish

Job description

The Utility Sales Professional is responsible for developing and maintaining long‑term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment—including skid loaders, mini excavators, and compact loaders—while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What’s In It For You

• Average $70,000-$100,000+ your first year, with top earners well into six figures.
• Guaranteed base salary plus commissions.
• Late model company truck, reinforcing company pride and representing the RDO brand.
• Training and development, as well as opportunities to grow within the organization.
• A comprehensive benefits package that supports your well‑being. For more details and to view these offerings, visit RDO’s benefits page.
• A company that lives by its core values: they’re not just words on a wall – they’re how we work, grow, and lead. Click here to learn more.

Why RDO?

When you join RDO Equipment Co., you’ll become part of an industry‑leading team providing a world‑class experience for customers who do vital work. We deal in iron from the world’s leading equipment and technology manufacturers, but we’re a people business first. RDO has grown from humble roots, guided by a family’s values, and shaped by the strengths, voices and entrepreneurism of our team members. Texas has a booming construction industry. The need for RDO's services and product expertise in this region is diverse. In Fort Worth, you'll work with customers of various scales to help them maintain efficiency and profitability throughout the year. These companies do the important work of building Texas' infrastructure and supporting its economy, relying on support from RDO team members every day. Join the growing team in Fort Worth and make your impact today.

What You Will Do

• Customer Relationship and Sales Management: Develop and maintain long‑term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
• Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade‑in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
• Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow‑up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
• Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need

• Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
• Skills: Strong communication, relationship‑building, and interpersonal skills. Customer‑focused mindset with the ability to manage multiple priorities.
• Bilingual: Bilingual in Spanish preferred.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You’ll Love It Here

• Tight‑knit team: Everybody supports one another in Fort Worth. We provide meals for our team, go to an annual Ranger game with all‑you‑can‑eat access and have Holiday parties.
• Goal‑oriented team: We love to achieve our goals and celebrate these accomplishments together.
• Open‑door policy: We don’t like to carry titles around with us. All store leaders strive to lead by serving and supporting team members.
• Safe environment: Management and team members look out for the safety of others in the shop and around equipment.
• Emphasis on training: Training and development are big deals here; every technician has the opportunity to become a capstone technician.
• Customer & association events: Team building events with customers and associations.