Sales Manager

Coric Equipment; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Vision insurance

Health insurance

Health savings account

Life insurance

Short-term disability

Long-term disability

Paid holidays

Paid time off

Sick days

Job summary

Coric Equipment in Columbus, Ohio seeks a Field Sales Manager (Forklift Sales Manager) to lead and grow a high‑performing material handling sales team selling forklifts, floor care equipment, and storage solutions.

You will recruit, train, and coach sales professionals, develop annual business plans with executive leadership, and drive competitive pricing strategies while maintaining CRM discipline across the team.

Qualifications

• Field sales experience (1–3 years) and/or B2B sales (1–3 years).
• Experience building and managing a team (1–3 years).

Responsibilities

• Lead and coach a sales team selling forklifts and material handling equipment.
• Develop and execute an annual business plan with executive leadership.
• Understand pricing strategies and prepare competitive proposals.
• Drive market share growth by emphasising value, service and responsiveness.
• Maintain CRM records and guide pipeline reporting and forecasting.
• Ensure company policies and procedures are consistently implemented across the sales organization.

Skills

Communication

Negotiation

Team-building

Analytical mindset

Travel readiness

Job description

Field Sales Manager

Overview

We are seeking a driven and experienced Field Sales Manager (Forklift Sales Manager) to lead our material handling sales efforts while actively growing and mentoring a high‑performing sales team. This team is responsible for sales of New & Used Forklifts, Floor Care Equipment, and various Material Storage solutions in the Columbus, Ohio area.

Key Responsibilities

• Recruit, train and lead a team of sales professionals focused on selling and delivering material handling equipment to customers.
• Provide coaching, performance management, and strategic direction to ensure team success while fostering a high‑performance sales culture.
• Develop a deep product knowledge and master a full range of products to support and guide the team.
• Develop and execute an annual business plan in partnership with executive leadership.
• Ensure deep understanding of pricing strategies and proposal models to support deals with accuracy and competitiveness.
• Implement sales strategies that capture market share from larger competitors by emphasizing value, service, and responsiveness.
• Maintain accurate records of all sales activities using CRM tools and guide the team in best practices for reporting and pipeline management.
• Ensure company policies and procedures are upheld, clearly communicated, and consistently implemented across the sales organization.

Required Qualifications

• Proven success in field sales (1–3 years) and/or B2B sales (1–3 years).
• Experience building and managing a team (1–3 years).

Preferred Qualifications

• Prior experience in sales leadership.
• Prior experience in the material handling industry.

Skills

• Excellent communication and negotiation skills.
• Strong interpersonal, organizational, and team‑building skills.
• Analytical mindset.
• Ability to travel to support team and clients.

Compensation

• Weekly pay via direct deposit.

Benefits

• 401(k) matching.
• Dental insurance.
• Vision insurance.
• Health insurance.
• Health savings account.
• Life insurance.
• Short‑term disability.
• Long‑term disability.
• Paid holidays.
• Paid time off.
• Sick days.

Schedule

• Job type: Full‑time.
• Monday - Friday.