Sales Manager

Northern Hotel; Billings (MT); On-site; USD 55,000 - 60,000; Full time

Job summary

The Northern Hotel in Billings, MT is seeking a results-driven Hotel Sales Manager to drive revenue by selling guest rooms, meeting space and catering services. You will build and maintain key client relationships and lead outside sales efforts.

With strong communication and negotiation skills, you will forecast revenue, prepare proposals, and collaborate with leadership to achieve occupancy, ADR and market share goals while delivering exceptional service.

Qualifications

• Previous experience in hotel sales, hospitality, customer service, or a related field preferred.
• Strong verbal and written communication skills.
• Excellent presentation, negotiation, and relationship-building abilities.
• Self-motivated, goal-oriented, and driven to achieve sales objectives.
• Strong organizational skills and attention to detail.
• Ability to provide exceptional customer service and maintain positive client relationships.
• Ability to work independently and as part of a team in a fast-paced environment.
• Ability to manage multiple priorities, meet deadlines, and adapt to changing business needs.
• Experience with sales forecasting, budgets, and revenue planning preferred.
• Familiarity with hotel PMS and CRM systems preferred.

Responsibilities

• Develop and execute strategic sales plans to achieve room revenue, catering revenue, occupancy, ADR, and market share goals.
• Identify, solicit, and secure new business opportunities through prospecting, networking, referrals, and outside sales efforts.
• Build and maintain strong relationships with corporate clients, group accounts, existing customers, and community business partners.
• Manage key accounts and identify opportunities to increase repeat business and overall revenue.
• Forecast sales volume and revenue performance for existing accounts and prospective business.
• Negotiate rates and contracts while balancing hotel revenue goals with market competitiveness.
• Respond promptly to sales leads, inquiries, and correspondence.
• Prepare professional sales proposals, contracts, presentations, and performance reports.
• Conduct client meetings, property tours, site visits, and outside sales calls.
• Maintain accurate and timely records of sales activities, account information, bookings, and revenue forecasts.
• Represent the hotel professionally at community events, industry functions, trade shows, and networking opportunities.
• Collaborate with hotel leadership and other departments to support overall hotel operations and business objectives.

Skills

Negotiation

Relationship-building

Communication

Sales skills

Education

High school diploma or equivalent

Tools

Microsoft Office Suite

Hotel PMS

CRM systems

Job description

Hotel Sales ManagerAnnual Salary: $55,000–$60,000Department: Sales & MarketingReports To: Director of Sales & MarketingJob Type: Full-TimeAbout the Northern HotelThe Northern Hotel has been a premier destination in Billings since 1904, known for its elegant service and rich history. Following a full renovation, the hotel offers a luxurious experience with state-of-the-art facilities, fine dining, and extensive event spaces. Our culinary team is dedicated to providing an unforgettable dining experience, from creative American cuisine at TEN to classic comfort food at Bernie's Diner and refined banquet menus for weddings and events.About the PositionWe are seeking a motivated, results-driven Hotel Sales Manager to join our Sales & Marketing team! This is an exciting opportunity for a relationship-focused sales professional who enjoys developing new business, building lasting client partnerships, and driving revenue growth in the hospitality industry.The Hotel Sales Manager is responsible for generating revenue through the active promotion and sale of hotel guest rooms, meeting space, and catering services. This individual will develop and maintain key accounts, identify and secure new business opportunities, negotiate contracts, and provide exceptional customer service throughout the sales process.The ideal candidate is a proactive self-starter with strong communication and negotiation skills, a passion for hospitality, and the ability to turn business opportunities into long-term partnerships.Key ResponsibilitiesDevelop and execute strategic sales plans to achieve room revenue, catering revenue, occupancy, average daily rate (ADR), and market share goals.Identify, solicit, and secure new business opportunities through prospecting, networking, referrals, and outside sales efforts.Build and maintain strong relationships with corporate clients, group accounts, existing customers, and community business partners.Manage key accounts and identify opportunities to increase repeat business and overall revenue.Forecast sales volume and revenue performance for existing accounts and prospective business.Negotiate rates and contracts while balancing hotel revenue goals with market competitiveness.Respond promptly to sales leads, inquiries, and correspondence.Prepare professional sales proposals, contracts, presentations, and performance reports.Conduct client meetings, property tours, site visits, and outside sales calls.Maintain accurate and timely records of sales activities, account information, bookings, and revenue forecasts.Represent the hotel professionally at community events, industry functions, trade shows, and networking opportunities.Collaborate with hotel leadership and other departments to support overall hotel operations and business objectives.Perform other duties as assigned.Qualifications & RequirementsPrevious experience in hotel sales, hospitality, customer service, or a related field preferred.High school diploma or equivalent required.Strong verbal and written communication skills.Excellent presentation, negotiation, and relationship-building abilities.Self-motivated, goal-oriented, and driven to achieve sales objectives.Strong organizational skills and attention to detail.Ability to provide exceptional customer service and maintain positive client relationships.Ability to work independently and as part of a team in a fast-paced environment.Ability to manage multiple priorities, meet deadlines, and adapt to changing business needs.Experience with sales forecasting, budgets, and revenue planning preferred.Proficiency in Microsoft Office Suite preferred.Familiarity with hotel Property Management Systems (PMS) and Customer Relationship Management (CRM) systems preferred.CompensationAnnual Salary: $55,000–$60,000, depending on experience and qualifications.What We're Looking ForWe are looking for someone who is passionate about hospitality and enjoys creating meaningful business relationships. The ideal candidate is outgoing, professional, organized, and comfortable taking initiative to identify opportunities and drive results.If you enjoy connecting with people, developing creative sales strategies, and contributing to the success of a hotel, we encourage you to apply!