Sales Manager

SUNMI; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

SUNMI in Atlanta seeks a Sales Manager to drive revenue growth across the region, manage channel and direct sales, and position SUNMI's IoT and POS solutions for merchants worldwide.

You will hunt for new business, build long-term partnerships, and coordinate with HQ and North America teams to finalize proposals, pilots, and negotiations, aiming to close high-value deals with multi-stakeholder input.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 1-5 years' proven sales experience in enterprise technology, IoT/POS, SaaS, or payment solutions.
• Strong channel ecosystem network within retail, payments, or hospitality.
• Demonstrated success closing large, complex deals with multiple stakeholders.
• Experience in solution selling and light project management.

Responsibilities

• Drive new business growth through hunting, market research, cold outreach, events.
• Identify target customers and partners across key verticals (restaurant, retail, payment, ISVs, kiosks).
• Qualify prospects based on fit, use cases, volume, decision processes and timelines.
• Maintain relationships with Managed Partners and strategic customers for long‑term success.
• Coordinate with HQ and North America teams for samples, tests, certifications, and pilots.
• Form regional sales plans and execute to meet monthly/quarterly targets.
• Monitor competitors and market trends to refine sales strategies.

Skills

Enterprise sales

IoT/POS experience

Channel networks

Negotiation skills

CRM proficiency

Education

Bachelor's degree in Business/Marketing

MBA preferred

Tools

CRM systems

Job description

Listed on the Hong Kong Stock Exchange (HKEX: 06810), SUNMI is a leading IoT company and recognized high-tech unicorn, driving global innovation in intelligent business hardware.

We specialize in delivering smart IoT devices and integrated software-hardware solutions that empower merchants worldwide. By transforming traditional stores into real-time, connected IoT environments, SUNMI enables businesses to operate more efficiently, make data-driven decisions, and unlock new growth opportunities.

Backed by world-class investors including Ant Group and Xiaomi Corporation, SUNMI has rapidly grown into a key player in the global smart commerce ecosystem, with a valuation exceeding USD 1 billion since 2019.

Role Overview

The Sales Manager will be responsible for driving revenue growth, expanding regional market presence, and managing channel and direct sales activities. This role requires a proven sales leader who can balance hunting for new opportunities with developing long-term partnerships, while effectively positioning SUNMI's solutions and ensuring successful project execution.

Key Responsibilities

1. New Business Development & Lead Generation

• Proactive Prospecting: Drive new business growth through strategic hunting methods, including market research, cold outreach (calling/emailing), field/drop-in visits, industry networking, and event participation.
• Target Segment Identification: Identify and map target customers and partners across key verticals, including restaurant, retail, payment, ISVs (SaaS), ISOs, kiosks, KDS, and enterprise hardware sectors.
• Lead Qualification: Qualify prospects based on business fit, product use cases, volume potential, decision‑making processes, and timelines to ensure a healthy sales pipeline.
• Ecosystem Expansion: Proactively establish and cultivate relationships with payment partners and ISV Managed Partners to ensure consistent, long‑term revenue growth.

2. New Account Conversion & Solution Selling

Deal Execution: Drive qualified opportunities from the initial lead stage to final project conversion and commercial closing.

• Customer Discovery & Proposal: Lead customer discovery sessions, match customer pain points with SUNMI hardware solutions, prepare custom product/pricing proposals, and manage RFP responses.
• Cross‑Functional Coordination: Collaborate closely with HQ and North America (NAR) product and technical teams to facilitate sample arrangements, technical clarifications, customer testing, certifications, and pilot planning.

3. Existing Account Management & Growth

• Relationship Cultivation: Maintain and grow relationships with existing Managed Partners and strategic customers, serving as their primary point of contact to ensure satisfaction and long‑term success.
• Account Operations: Follow up on active opportunities, collect product requirements, provide pricing/product recommendations, and coordinate sample testing, PO confirmation, delivery schedules, and after‑sales support.
• Upsell & Cross‑sell: Identify and execute upsell/cross‑sell opportunities across SUNMI’s ecosystem, including POS systems, KDS, kiosks, payment terminals, printers, and accessory product lines.

4. Sales Excellence & Pipeline Management

• CRM Discipline: Meticulously maintain and update the company's CRM system to track sales activities, logs, leads, and pipeline accuracy.
• Target Achievement: Formulate effective regional sales plans and execution strategies to consistently meet or exceed monthly and quarterly sales targets.
• Market Intelligence: Monitor competitors, industry trends, and pricing dynamics to refine regional sales strategies and provide valuable feedback to the product roadmap team.

Qualifications

• Bachelor's degree in Business, Marketing, or related field (MBA preferred).
• 1-5 years' proven sales experience in enterprise technology, IoT/POS, SaaS, or payment solutions.
• Strong channel ecosystem network (distributors, ISVs, VARs) within retail, payments, or hospitality.
• Demonstrated success closing large, complex deals with multiple stakeholders.
• Experience in solution selling and light project management (coordinating with technical teams).
• Exceptional communication, presentation, and negotiation skills.
• Self-driven, entrepreneurial mindset; thrives in fast‑paced, high‑growth environments.