Sales Manager

C. A. Russell Ford; Anniston (AL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Paid Holidays

Paid Vacation & Sick Leave

Leadership Training

Job summary

C. A. Russell Ford is seeking an ambitious Sales Manager to lead and motivate the sales team, delivering outstanding customer experiences and achieving aggressive performance targets.

You will coach consultants, manage pricing discussions, and partner with the General Manager on inventory decisions, while upholding the dealership’s commitment to integrity and teamwork.

Qualifications

• Strong communication and interpersonal abilities to coach and mentor a sales team.
• Ability to create an exceptional customer buying experience and drive satisfaction.
• Experience with dealership technology and CRM systems to manage opportunities and performance.

Responsibilities

• Lead daily sales department operations and drive performance.
• Develop and coach high-performing sales professionals.
• Ensure every customer experience meets the dealership’s standards.
• Lead negotiations and clearly communicate pricing and financing options.
• Collaborate with the General Manager on inventory strategy and profitability.

Skills

Communication skills

Interpersonal skills

Customer service excellence

CRM systems proficiency

Education

High school diploma or equivalent

Tools

CRM systems

Job description

Join the Leadership Team at C. A. Russell Ford

At C. A. Russell Ford, we're not just selling vehicles—we're building lasting relationships, creating exceptional customer experiences, and developing championship-caliber teams. We're looking for an ambitious, results-driven Sales Manager who is ready to inspire, coach, and lead our sales department to new levels of success.

If you're a proven automotive sales professional with a passion for leadership, customer satisfaction, and driving performance, this is an outstanding opportunity to grow your career with a dealership that values integrity, innovation, and teamwork.

Why Join C. A. Russell Ford?

We believe great leaders deserve great support. We offer a competitive benefits package that includes:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-Term & Long-Term Disability Coverage
• 401(k) Retirement Plan
• Paid Holidays
• Paid Vacation & Sick Leave
• Ongoing Paid Professional Training and Leadership Development

What You'll Do

As our Sales Manager, you'll play a critical role in leading daily operations, developing high-performing sales professionals, and ensuring every customer enjoys an exceptional buying experience.

Key Responsibilities

• Lead, mentor, and inspire the sales team to consistently achieve and exceed sales goals.
• Build strong relationships with customers by delivering outstanding service and earning long-term trust.
• Coach sales consultants throughout the sales process and assist with closing opportunities.
• Conduct ongoing sales training to develop product knowledge, sales skills, and professional growth.
• Establish clear performance expectations and create a culture of accountability and excellence.
• Motivate the team through positive leadership, recognition, and performance coaching.
• Maintain a strong presence in day-to-day dealership operations to maximize productivity and customer satisfaction.
• Lead negotiations while ensuring customers clearly understand pricing, financing, and vehicle purchase options.
• Partner with the General Manager to strategically manage new and pre-owned vehicle inventory.
• Help oversee departmental expenses and identify opportunities to improve profitability.
• Analyze key performance metrics, identify areas for improvement, and implement effective action plans.
• Champion a customer-first culture that reflects the values and reputation of C. A. Russell Ford.

What We're Looking For

The ideal candidate is a confident leader with a track record of success in automotive retail who enjoys coaching others and creating winning teams.

Qualifications

• Previous automotive dealership management experience preferred.
• Proven success in automotive retail sales and leadership.
• Demonstrated ability to recruit, coach, mentor, and develop sales professionals.
• Outstanding communication, interpersonal, and customer service skills.
• Passion for leadership, employee development, and continuous improvement.
• Positive, energetic attitude with the ability to motivate others in a fast-paced environment.
• Strong organizational, follow-up, and problem-solving skills.
• Comfortable using dealership technology and CRM systems.
• High school diploma or equivalent required.
• Valid driver's license with a clean driving record.

The Opportunity

This is more than a management position—it's an opportunity to shape the future of a successful dealership, build a high-performing team, and make a lasting impact on both employees and customers. If you're ready to lead from the front, embrace new challenges, and help drive the continued success of C. A. Russell Ford, we'd love to meet you.

Equal Opportunity Employer

C. A. Russell Ford is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees are treated with dignity and respect. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.