Sales Manager

ProActivate; Annapolis (MD); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Life insurance

Paid holidays

401k match

Job summary

ProActivate in Annapolis, MD is seeking a Sales Manager to build and scale the sales organization. Initially a player-coach, you will balance sales leadership with customer engagement while establishing processes, relationships with distributors, and a scalable sales team.

As the organization grows, the role will evolve toward coaching, developing people, and driving scalable sales performance within an EOS-driven culture focused on quality and meaningful relationships.

Responsibilities

• Lead, coach, and develop the Inside Sales team, fostering accountability and collaboration.
• Serve as a player-coach, balancing individual sales with team leadership as the group grows.
• Build and strengthen relationships with distributor partners and customers via account planning and reviews.
• Execute the sales strategy to drive revenue growth and market expansion.
• Build scalable sales processes and CRM infrastructure to improve efficiency and visibility.

Job description

Our client is a family-owned American manufacturer specializing in premium flavors, mixes, and innovative solutions for the dessert and beverage industry. Combining Italian culinary tradition with food science and modern manufacturing, they are committed to quality, innovation, and creating products their customers love.

Location: Annapolis, Maryland- hybrid role

Job Description:

Our client is seeking a Sales Manager to help build and scale its sales organization during an exciting period of growth. Initially serving as a player-coach, this individual will balance sales leadership with customer engagement while building the processes, distributor relationships, and team needed to support continued growth. As the organization expands, the role will naturally evolve into a leadership-focused position centered on coaching, developing people, and driving scalable sales performance.

This role offers the opportunity to join a growing, EOS (Entrepreneurial Operating System)-driven organization where meaningful relationships, passion, and quality are at the core of the business. The successful candidate will play a key role in developing the sales team, strengthening distributor partnerships, and helping shape the future of the sales organization.

Responsibilities:

• Lead, coach, and develop the Inside Sales team, fostering a culture of accountability, collaboration, and continuous improvement.
• Serve as a player-coach, balancing individual sales responsibilities with team leadership and gradually transitioning toward a leadership-focused role as the team grows.
• Build and strengthen relationships with key distributor partners and customers through strategic account planning, business reviews, training, and a consultative approach.
• Execute the sales strategy to drive revenue growth and market expansion, identifying opportunities to increase sales and strengthen market presence.
• Build scalable sales processes and infrastructure to support continued growth, improve efficiency, and enhance sales effectiveness.
• Monitor sales performance, pipeline activity, and key metrics, using CRM tools such as HubSpot to improve visibility, forecasting, and accountability.
• Collaborate cross-functionally with Sales & Marketing, Operations, Customer Service, Product, and executive leadership to deliver an exceptional customer experience and support strategic sales initiatives.
• Variable Commission: approx. $45,000 ($40,000 commission + $5,000 annual bonus)
• Projected Year One On-Target Earnings: Approximately $140,000
• QSEHRA reimbursement program - up to $400 per month
• Company-paid life insurance
• Paid holidays and vacation
• 401k company match up to 5% - 90 day enrollment probation time