Sales Leader & Insurance Training Coach (Flexible Schedule)

Farmers Insurance - Oklahoma; Santa Rosa (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Farmers Insurance District 05 in Santa Rosa, CA is seeking a Sales Manager and Insurance Sales Trainer to lead and develop a team of associate agents. You will coach on Farmers products, including auto, home, life, and commercial lines, while guiding the sales process from prospecting to retention.

This hands-on leadership role focuses on turning potential into production and district growth. You will partner with district leadership on onboarding and agent development, fostering a culture of

Qualifications

• Farmers Insurance experience preferred.
• Active California Property & Casualty and/or Life & Health license, or willingness to obtain.
• Proven sales experience in insurance or financial services.
• Strong training, coaching, or management background.
• Clear, engaging communicator who leads by example.

Responsibilities

• Lead, coach, and develop a team of associate agents.
• Deliver training on Farmers products, including auto, home, life, and commercial lines.
• Teach the full sales process: prospecting, needs-based conversations, quoting, closing, and retention.
• Run regular training sessions, role-plays, and one-on-one coaching.
• Set goals with each agent, track activity and results, and help them stay on course.
• Partner with district leadership on onboarding, agent development, and team growth.
• Help build a team culture that's supportive, accountable, and focused on results.

Job description

Farmers Insurance District 05 in Santa Rosa, CA is seeking a Sales Manager and Insurance Sales Trainer to lead and develop a team of associate agents. You will coach on Farmers products, including auto, home, life, and commercial lines, while guiding the sales process from prospecting to retention.

This hands-on leadership role focuses on turning potential into production and district growth. You will partner with district leadership on onboarding and agent development, fostering a culture of