Sales Leader / Country Manager - Smart Home Security & Fire Safety

HR Business Solutions; Florida; Remote; USD 180,000 - 240,000; Full time

Job summary

HR Business Solutions seeks a Sales Leader / Country Manager to lead the US business from a remote position. You will build a US offline sales team and open retail and professional security channels while coordinating with partners and suppliers to drive growth in the US market.

You will assess market trends, plan channel strategies, and manage key accounts, leading go-to-market efforts for new product launches and ensuring alignment across cultures.

Qualifications

• US retail channel knowledge
• Experience building channels from 0 to 1 and managing channel procurement decisions
• Strong ability to align supply and demand with retail partners
• Familiarity with offline and online channel integration
• Knowledge of US regulations and standards relevant to security and smart home

Responsibilities

• Strategy and Business Insight: assess market trends and set channel entry plans with phased targets.
• Business Development and Execution: build channels from 0 to 1, manage key accounts, and drive joint business plan implementation.
• Organization Building and Management: recruit and lead a US offline team; coordinate US–China collaboration.
• Results Orientation: establish KPI systems for offline distribution, sell-through, inventory turnover, and channel ROI.
• Digital Savvy: leverage data and AI tools to integrate online and offline channels for GTM success.

Job description

Job Description

Role: Sales Leader / Country Manager Location: US - Remote

Role Overview

A Chinese based company is moving OEM/ODM manufacturing to an own-brand and cross-border e-commerce model. The Country Manager will lead the US business and build the company’s brand locally. This includes setting up a US offline sales team from scratch and opening retail and professional security channels.

Key Responsibilities and Capabilities

1. Strategy and Business Insight

• Assess the market and judge category trends using industry reports (NPD, Circana) and channel POS data.
• Plan channel strategy, with channel-specific entry strategies and phased targets.
• Counter competitors, with working knowledge of the channel strategies of Kidde, First Alert and Honeywell.

2. Business Development and Execution

• Build new channels from 0 to 1, and understand how channel procurement decisions are made.
• Manage key accounts, holding strategic dialogue with channel VPs and category directors and driving joint business plan (JBP) implementation.
• Lead the full go-to-market process for new product launches.

3. Organization Building and Management

• Build a US offline team from scratch.
• Manage US-China team collaboration across cultures.

4. Results Orientation

• Set up a clear channel KPI system covering offline distribution rate, sell-through rate, inventory turnover, channel ROI and market share.

5. Digital Savvy

• Make data-driven decisions, apply AI tools, and integrate online and offline channels.

Required Expertise

US retail channel knowledge

• Entry negotiation and full-process management: supplier onboarding evaluation, category entry applications, contract term negotiations and annual marketing plan (AMP) coordination.
• Retail procurement cycles and inventory logic (e.g. Walmart’s VMI model), shelf display standards and optimization, and promotional scheduling and joint marketing cadence.
• Building materials channel standards: category entry, shelf display specifications, POP material requirements and installation service coordination.
• Professional security providers: business models, procurement logic, equipment selection standards, technical integration requirements, installation training and after-sales service.
• Long-term strategic partnerships with retail buyers.

Deep channel coverage

• Brick-and-mortar retail: Best Buy, Target, Walmart.
• Building materials and home improvement: Home Depot, Lowe’s, Menards.
• Professional security: ADT, Vivint, etc.
• Local security system integrator networks.
• Offline extensions of e-commerce: Amazon Showroom, Wayfair.

Category and market expertise

• Deep knowledge of the security and smart home category.
• Familiarity with US regulations and standards (UL certification, NFPA standards) for smoke alarms, CO alarms and smart home security systems.

Preferred background

Honeywell, Carrier Global, Johnson Controls, Resido Technologies, Google Nest, Schneider Electric, Bosch, Siemens, Halma Group.