Sales Leader / Country Manager - Smart Home Security & Fire Safety

HRBS Global; Charlotte (NC); Remote; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

HRBS Global is seeking a Sales Leader / Country Manager to lead the US business from a remote position. The role entails building a US offline sales team from scratch, establishing retail and professional security channels, and driving cross-border e-commerce alignment with local partners.

The candidate will oversee strategy, partner relationships, and a go-to-market plan, balancing online and offline initiatives while navigating US regulatory standards and channel dynamics.

Qualifikationen

• Deep knowledge of US retail channels and major players.
• Experience building and managing a US offline sales team.
• Ability to drive joint business plans with retail partners.
• Familiarity with US safety standards and regulations (UL/NFPA) where relevant.
• Proven track record in channel development and partnerships.

Aufgaben

• Strategize market entry and channel plan using market data and reports.
• Develop and execute business development initiatives and launch new channels.
• Build and manage a US offline sales team and cross-cultural collaboration.
• Establish measurable channel KPIs: sell-through, share, ROI, and inventory turnover.
• Bridge online and offline channels with data-driven decisions and AI tools.

Kenntnisse

US retail knowhow

Channel strategy

New channels

Team building

Data-driven decisions

AI tools

Jobbeschreibung

Role: Sales Leader / Country Manager

Location: US - Remote

Role Overview

A Chinese based company is moving OEM/ODM manufacturing to an own-brand and cross-border e-commerce model. The Country Manager will lead the US business and build the company’s brand locally. This includes setting up a US offline sales team from scratch and opening retail and professional security channels.

Key Responsibilities and Capabilities

1. Strategy and Business Insight

• Assess the market and judge category trends using industry reports (NPD, Circana) and channel POS data.
• Plan channel strategy, with channel-specific entry strategies and phased targets.
• Counter competitors, with working knowledge of the channel strategies of Kidde, First Alert and Honeywell.

2. Business Development and Execution

• Build new channels from 0 to 1, and understand how channel procurement decisions are made.
• Manage key accounts, holding strategic dialogue with channel VPs and category directors and driving joint business plan (JBP) implementation.
• Lead the full go-to-market process for new product launches.

3. Organization Building and Management

• Build a US offline team from scratch.
• Manage US-China team collaboration across cultures.

4. Results Orientation

• Set up a clear channel KPI system covering offline distribution rate, sell-through rate, inventory turnover, channel ROI and market share.

5. Digital Savvy

• Make data-driven decisions, apply AI tools, and integrate online and offline channels.

Required Expertise

US retail channel knowledge

• Entry negotiation and full-process management: supplier onboarding evaluation, category entry applications, contract term negotiations and annual marketing plan (AMP) coordination.
• Retail procurement cycles and inventory logic (e.g. Walmart's VMI model), shelf display standards and optimization, and promotional scheduling and joint marketing cadence.
• Building materials channel standards: category entry, shelf display specifications, POP material requirements and installation service coordination.
• Professional security providers: business models, procurement logic, equipment selection standards, technical integration requirements, installation training and after-sales service.
• Long-term strategic partnerships with retail buyers.

Deep channel coverage

• Brick-and-mortar retail: Best Buy, Target, Walmart.
• Building materials and home improvement: Home Depot, Lowe's, Menards.
• Professional security: ADT, Vivint, etc.
• Local security system integrator networks.
• Offline extensions of e-commerce: Amazon Showroom, Wayfair.

Category and market expertise

• Deep knowledge of the security and smart home category.
• Familiarity with US regulations and standards (UL certification, NFPA standards) for smoke alarms, CO alarms and smart home security systems.

Preferred background:

Honeywell, Carrier Global, Johnson Controls, Resido Technologies, Google Nest, Schneider Electric, Bosch, Siemens, Halma Group.