Sales Guest Experience Coordinator

Richmond Ford; Glen Allen (VA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Benefits after 60 days

401k matching

Annual outings

Job summary

Richmond Ford Auto Group is seeking a Sales Guest Experience Coordinator to join our team in Richmond, VA. You will respond to inquiries, handle calls and digital inquiries, and follow up with leads to drive showroom visits and appointments.

The role emphasizes exceptional customer service, proactive communication, and a strong sales mindset within a collaborative automotive environment across multiple locations. Evening and weekend availability is expected.

Qualifications

• Hospitality or call center sales experience preferred.
• Commitment to customer satisfaction through proactive communication and professionalism.
• Enthusiastic and energetic about sales outcomes.
• Team players who celebrate others’ successes.
• Attention to detail with ability to multi-task and focus.

Responsibilities

• Respond to overnight and morning inquiries (opening shift).
• Outbound calls begin at 9:00 am to engage prospects.
• Handle inbound calls for sales and digital inquiries promptly with customized messaging.
• Follow up with existing inquiries via call, text, and email.
• Engage with the customer database for prospecting and relationship building.

Skills

Customer service

Motivated

Outgoing

Detail-oriented

Goal-driven

Job description

Sales Guest Experience Coordinator

Richmond Ford Auto Group

Richmond, VA

Why join our team at Richmond Ford:

• Current Schedule is 4/10 work week

• Consistent days off + closed on Sundays

• Strong collaboration from Leadership and Sales Team across three locations

• Top performing automotive Customer Advocate Groupin the entire nation

• Awarded “Dealer of The Year” by Time Magazine

• Voted “Best Place to Work” by the Richmond Times Dispatch based on employee feedback three years in a row

• Family-owned organization that promotes internally first (18/26 current managers took this path into leadership)

• Persistent Sales and Customer Service training includes phone, digital communication, and product knowledge provided by industry leading professionals

• Benefits available 1st of month after 60 days

• 401k program with company matching available 1st quarter following six months of employment

• Annual employee outings to include family members

• Discounts on vehicles, parts, and service

• During the peak of Covid, while massive layoffs occurred, not a single employee was let go. Not to mention, the owner helped the employees get through those hard times as much as possible.

• Recurring sponsor for the Children’s Hospital of Richmond, Walk to End Alzheimer’s, Susan G. Komen, and MADD

Who we are looking for:

• Great Customer Service Skills

• Highly motivated; willing to put in effort to earn outcomes

• Outgoing and eager to learn about our industry and sales in general

• Detail-oriented, independently driven without micromanagement

• Goal-driven and hardly deterred by adversity or negativity

• Meet Your Hiring Manager: Hiring Manager's Linked-In Profile

Compensation:

• First year OTE: $50,000+
  Second year OTE: $60,000+
  Top performers earn $70,000+ per year.

• $15/hour Base Pay + Commission Plan ($25 per shown appointment, $15 per sold appointment)

• Bonus Structures each month based on attainable key performance metrics (Set, Shown, Sold Appointments)

• Annual raise based on attainment of key metrics (i.e. 75% appointment show rate)

• Team members are well exposed to the larger sales organization and often considered for promotion opportunities that become available.

What does a normal day look like?

• Weekday Shifts
  Opening: 8:00 am – 6:00 pm
  Mid: 9:00 am - 7:00 pm
  Closing: 10:00 am– 8:00 pm

• Alternating Saturdays

• 8:30 am – 6:00 pm

• Opening shift responsible for responding to overnight and morning inquiries

• Outbound calls begin at 9:00 am, starting with overnight and morning inquiries

• Throughout the day, handle inbound calls for sales departments and respond to new digital inquiries promptly with customized messaging.

• Continue follow-up for existing inquiries once new inbound inquiries have been properly handled (called, texted, and emailed)

• Engaging with our Service and Sales customer database regularly through prospecting efforts is expected (no cold calling).

• Participating in Team Meetings that include prizes based on performance

Job Requirements/What attributes make our team successful?

• Team members with previous Hospitality or Call Center Sales experience fit well in this role

• Committed to customer satisfaction through proactivecommunication and professionalism

• Enthusiastic and energetic knowing that we get out of SALES what we put into it

• Team players who are excited to share in others’ successes

• Attention to detail with an ability to multi-task and return to your focus

• Professional in personal appearance and attitude (dress code enforced)

• Excellent oral and written communication skills with the ability to read and comprehend instructions and information

• Available for full-time employment including evenings and weekends

• Authorized to work in the USA

• Must pass criminal background checks, submit to drug testing, and currently possess a valid Virginia driver’s license with a clean driving record.

How you will make a difference at Richmond Ford:

• Our department at Richmond Ford is all about taking care of our Guests. We do everything in our power to ensure the customer is taken care of throughout their entire experience with our company.

• Not only will you be able to help each customer, but you will build rapport and create long-lasting relationships with our team and grow professionally.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.