Sales Executive

Laine Recruiting, LLC; City of Rochester (NY); Hybrid; USD 100,000 - 200,000; Full time

Job summary

Laine Recruiting, LLC is seeking a Sales Executive to expand its presence in Upstate New York. This hybrid role in Rochester offers the opportunity to build a customer base, work with senior leadership, and shape the company's sales approach.

The ideal candidate brings proven B2B sales experience, strong relationship-building skills, and a consultative selling mindset. Base+commission with significant upside is available in a growing marketing technology environment.

Qualifications

• Prior B2B sales experience required.
• CRM and pipeline management experience.
• Strong relationship-building and consultative selling skills.

Responsibilities

• Build and manage a pipeline of prospective customers across Upstate New York.
• Identify and pursue new business through prospecting, referrals, and networking.
• Develop relationships with business owners, marketing leaders, and decision-makers.
• Understand clients' business, goals and marketing challenges.
• Position solutions based on client needs rather than one-size-fits-all.
• Manage opportunities from initial conversation through close.
• Develop and execute account and territory plans to support revenue goals.
• Identify opportunities to expand relationships with existing customers.
• Maintain accurate pipeline and activity information within the CRM.
• Work closely with leadership and internal resources to improve messaging and go-to-market execution.

Skills

CRM experience

Pipeline management

Relationship-building

Consultative selling

Strong communication

Tools

Salesforce

Job description

We are working with a growing, data-driven marketing technology company that is changing how businesses connect with consumers.

The company is entering an important stage of growth and is looking for a Sales Executive to help expand its presence across Upstate New York. This is an opportunity to join an entrepreneurial organization early, work closely with senior leadership, and play a meaningful role in building the company's customer base and sales approach.

This is a hybrid role based in Rochester, NY

What You'll Do

You will be responsible for developing new business relationships and turning those relationships into long-term customers.

Responsibilities will include:

• Build and manage a pipeline of prospective customers across Upstate New York.
• Identify and pursue new business through prospecting, networking, referrals, and relationship development.
• Develop relationships with business owners, marketing leaders, and other decision-makers.
• Understand a prospective client's business, customer acquisition goals and marketing challenges.
• Position solutions based on client needs rather than relying on a one-size-fits-all sales approach.
• Manage opportunities from initial conversation through close.
• Develop and execute account and territory plans that support revenue goals.
• Identify opportunities to expand relationships with existing customers.
• Maintain accurate pipeline and activity information within the company's CRM.
• Work closely with leadership and internal resources to improve messaging, sales strategy, and go-to-market execution.

What We're Looking For

We are less interested in checking every box than we are in finding someone with the capabilities to succeed in an entrepreneurial sales environment.

The strongest candidates will bring:

• A demonstrated ability to develop new business rather than relying primarily on inbound leads or an established book of accounts.
• Strong relationship-building and communication skills.
• A consultative approach to sales and the curiosity to understand a client's business before recommending a solution.
• The confidence and discipline to operate independently and manage your own pipeline.
• Strong follow-through, organization, and personal accountability.
• Comfort operating in an environment that is growing and evolving rather than one with a highly established sales infrastructure.
• Resilience and the ability to navigate rejection, changing priorities, and ambiguity.
• The ability to learn a new offering quickly and communicate its value in clear business terms.
• Experience using CRM technology to manage opportunities and pipeline.

Experience

Prior B2B sales experience is expected.

Experience in one or more of the following areas would be valuable, but is not required:

• Advertising or media sales
• Digital or direct marketing
• Direct mail
• Marketing services
• Marketing technology
• Data or analytics solutions
• Customer acquisition
• SaaS or other consultative business services

Experience selling to small and mid-sized businesses, consumer-facing companies, or marketing decision-makers is also valuable.

Compensation

This position offers a base salary plus commission.

Expected first-year on-target compensation is approximately $100,000-$200,000, depending on experience, performance, and the final compensation structure.

There is meaningful upside for someone who can successfully develop new business and grow with the organization.

Work Arrangement

This is a hybrid position serving the Upstate New York market. Candidates should be comfortable combining onsite and remote work with in-person customer meetings, networking, and periodic time with company leadership.