Sales Enablement & Product Content Analyst

ProAmpac; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

ProAmpac is seeking a Sales Enablement Analyst to develop, maintain, and optimize commercial product content that supports sales teams across customer lifecycles. You will bridge Product Development, Strategic Marketing, Sales, and Commercial Leadership to ensure accurate and compelling product information.

Reporting to the Senior Director, Global Sales Enablement, you will manage the product knowledge repository, sales content library, competitive intelligence, and customer-facing resources,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Technical Writing, Packaging Science, Engineering, or related field required.
• 3–7 years of experience in product marketing, sales enablement, technical communications, product management, commercial excellence, or content development.
• Experience supporting manufacturing, industrial, or packaging organizations strongly preferred.
• Experience creating technical and commercial content for sales organizations.
• Familiarity with content management systems, Learning Management Systems (LMS), CRM platforms (Salesforce preferred), and Microsoft Office Suite.
• Experience with graphic design, presentation software, or digital content creation tools is a plus.

Responsibilities

• Develop and maintain commercial product content, including product overviews, technical data sheets, sales guides, brochures, presentations, playbooks, FAQs, and customer-facing collateral.
• Translate technical product information into clear, customer-focused messaging that supports consultative selling.
• Create standardized product messaging that highlights customer value propositions, competitive differentiation, sustainability benefits, and application expertise.
• Ensure product content supports multiple industries, markets, and customer segments.
• Serve as the primary owner of the commercial product knowledge library and content repository.
• Organize and maintain sales enablement content within the organization's content management and enablement platforms.
• Establish governance processes for content creation, approval, version control, and lifecycle management.
• Archive outdated materials and ensure sales teams have access to the most current content.

Skills

Sales enablement

Content development

Product marketing

Technical communications

Commercial excellence

CRM platforms

Content management systems

LMS

Microsoft Office Suite

Graphic design / presentation software

Education

Bachelor's degree in Marketing, Business, Communications, Technical Writing, Packaging Science, Engineering, or related field

Tools

CRM platforms (Salesforce)

Content management systems

Learning Management Systems (LMS)

Microsoft Office Suite

Graphic design / presentation software

Job description

ProAmpac is seeking a Sales Enablement Analyst to develop, maintain, and optimize commercial product content that supports sales teams across customer lifecycles. You will bridge Product Development, Strategic Marketing, Sales, and Commercial Leadership to ensure accurate and compelling product information.

Reporting to the Senior Director, Global Sales Enablement, you will manage the product knowledge repository, sales content library, competitive intelligence, and customer-facing resources,