Sales Enablement & Marketing Lead — CRM, Analytics, Growth

Coast Counties Truck & Equipment Company; Salinas (CA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Retirement plan

Paid time off

Professional development

Career advancement opportunities

Job summary

Coast Counties Peterbilt is seeking a Sales Operations & Marketing Manager to drive sales effectiveness by leveraging technology, marketing, customer engagement, and business intelligence. This role enables the sales team to spend more time with customers while delivering an exceptional buying experience.

Responsibilities include championing Arcadium CRM adoption, generating prospect lists, managing digital marketing, publishing the quarterly newsletter, and analyzing CRM data to provide

Qualifications

• Bachelor’s degree or 5+ years in a Heavy Duty Equipment Dealership.
• 2+ years supporting sales, marketing, or business operations.
• Strong Microsoft Office skills; excellent communication and organizational abilities; valid driver's license.
• Preferred CRM experience (Arcadium, Salesforce, HubSpot) and digital marketing tools.

Responsibilities

• Champion Arcadium CRM adoption and support the Truck Sales team with opportunity management, customer follow-up, quote creation, and pipeline maintenance.
• Generate targeted prospect lists and outbound marketing campaigns.
• Manage Coast Counties Peterbilt's social media presence and digital marketing initiatives.
• Publish the Coast Counties Peterbilt Quarterly Newsletter.
• Coordinate customer events, promotions, and dealership marketing activities.
• Maintain inventory listings across the dealership website, Truck Paper, and other marketplaces.
• Train customers on SmartLINQ and promote adoption of connected vehicle technologies.
• Develop the Coast Counties Peterbilt Platinum Circle of Support customer value program.
• Analyze CRM activity, pipeline performance, sales trends, and key performance indicators; provide executive reporting and recommendations.
• Support strategic sales initiatives through market research and business analytics.

Skills

Microsoft Office

Communication

Organizational skills

Driver's license

Heavy Duty Equipment dealership exp

Education

Bachelor’s degree

Tools

Arcadium

Salesforce

HubSpot

Canva

Adobe

Job description

Coast Counties Peterbilt is seeking a Sales Operations & Marketing Manager to drive sales effectiveness by leveraging technology, marketing, customer engagement, and business intelligence. This role enables the sales team to spend more time with customers while delivering an exceptional buying experience.

Responsibilities include championing Arcadium CRM adoption, generating prospect lists, managing digital marketing, publishing the quarterly newsletter, and analyzing CRM data to provide