Sales Operations Analyst

Pinnacle Recruitment; Houston (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Unknown company is seeking a Sales Operations Manager to lead the bid desk, manage international sales opportunities, and drive CRM-driven marketing automation. The role includes tracking pipelines, developing dashboards, and overseeing digital marketing efforts across multiple channels.

The candidate will own CRM governance, ensure data integrity, and report KPIs to leadership, while coordinating with domestic sales and marketing teams.

Qualifications

• Experience leading bid desks and international sales quotations.
• Track pipeline, bid success rates, and key sales metrics with regular reporting.
• Design marketing automation, lead nurturing, and drip campaigns.

Responsibilities

• Lead the bid desk and prepare international sales quotations.
• Manage international sales opportunities from inquiry to close.
• Track pipeline, bid win rates, and KPIs with regular reporting.
• Own HubSpot CRM, ensure data integrity and governance.
• Develop dashboards, marketing automation, and drip campaigns.
• Oversee marketing calendar and budget; coordinate with creative resources.
• Manage digital presence, SEO, and paid advertising across platforms.
• Monitor inbound leads and ensure proper CRM routing.

Skills

Sales leadership

International sales

CRM governance

Tools

HubSpot CRM

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Our client is a leader in the construction industry boasting extensive inventory and global presence. With a proven track record of supplying quality, equipment with the industries leading brands, they make it easy to get the job done regardless of size or complexity. Their quality equipment is only upstaged by their commitment to excellence in customer service. Today this exceptional group is growing, expanding into new regions and looking for top brass talent to add to their dynamic team of likeminded individuals. If you're looking for fast paced growth, long term reward backed by brands you trust, apply today.

About the Role

Sales Operations Manager Primary Responsibilities

Responsibilities

• Lead the bid desk, primarily basic international sales quotations and proposal preparation.
• Manage international sales opportunities from initial inquiry through close, ensuring timely follow-up and accountability.
• Track pipeline performance, bid success rates, and key sales metrics, providing regular reporting to leadership and Operations meetings.
• Support the domestic sales team with Superior equipment quotations as required.
• Own and administer the HubSpot CRM platform, ensuring data integrity and process compliance.
• Establish CRM governance, maintaining accurate customer, prospect, and opportunity records.
• Develop dashboards, reporting, and KPIs to measure sales performance, pipeline health, and marketing effectiveness.
• Design and implement marketing automation, lead nurturing, and drip campaigns to improve conversion throughout the sales funnel.
• Manage the annual marketing calendar and marketing budget.
• Lead execution of all marketing initiatives while coordinating with internal and external creative resources. No graphic work or experience is required.
• Ensure consistent branding and messaging across all marketing channels and customer touchpoints.
• Own the company's digital presence, including website optimization and lead generation strategy.
• Manage search visibility through SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and technical website optimization.
• Oversee paid digital advertising, including Google Ads, and manage social media platforms including LinkedIn, Facebook, and Instagram.
• Develop and manage Facebook Marketplace and other online sales channels as appropriate.
• Monitor inbound leads, ensuring prompt follow-up, proper CRM routing, and accountability through the sales process.
• Analyze campaign performance and continuously improve digital marketing ROI, website traffic, lead generation, and customer acquisition.