Sales Enablement Manager

Six Flags Entertainment; Arlington (TX); Presencial; USD 85.000 - 120.000; Jornada completa

Descripción de la vacante

Six Flags Entertainment is seeking a Sales Enablement Manager, Group Sales in Arlington, TX. You will drive the success of the Group Sales team through strategic marketing, pricing management, and process optimization, serving as a bridge between Sales, Marketing, Revenue Management, Operations, and Finance.

You will develop annual marketing plans, analyze campaign performance, manage product lifecycles, and collaborate on pricing to maximize attendance and revenue.

Formación

• Bachelor's degree or equivalent experience in a related field.
• 3–5+ years in sales enablement, sales operations, marketing, or project management.
• Strong PM, organizational, analytical, and communication skills.
• Experience building sales tools, initiatives, and cross-functional programs.
• Proficient with CRM systems and reporting software.

Responsabilidades

• Develop and execute annual marketing plans for group sales segments.
• Analyze campaign metrics and optimize lead generation and conversions.
• Manage group sales products, packages and promotions lifecycle.
• Collaborate on pricing strategies with stakeholders to maximize revenue.
• Monitor market trends and competitive activity to refine offerings.
• Create sales playbooks, templates, and training materials.
• Support CRM management, reporting, and pipeline visibility.
• Lead cross-functional sales projects from concept to execution.
• Support events and planning initiatives as needed.
• Perform other duties as assigned.

Conocimientos

Sales enablement

Project management

CRM proficiency

Marketing collaboration

Analytical skills

Communication

Microsoft Office

Educación

Bachelor's degree in Business/Marketing/ Hospitality/ Communications

Herramientas

CRM systems

Reporting tools

Microsoft Office

Descripción del empleo

Sales Enablement Manager, Group Sales

Location: Arlington, Texas, United States

Employment Type: Regular Full-Time

Overview:

The Sales Enablement Manager, Group Sales is responsible for driving the success of the Group Sales team through strategic marketing, product development, pricing management, sales process optimization, and project management. This position serves as a critical link between Sales, Marketing, Revenue Management, Operations, Food & Beverage, and Finance to ensure successful development and execution of group sales initiatives that drive attendance, revenue, and customer satisfaction.

Responsibilities:

• Develop and execute annual marketing plans supporting group sales segments, including digital marketing campaigns, email initiatives, sales collateral, website content, and promotional materials.
• Analyze campaign performance metrics and recommend enhancements to improve lead generation, conversion rates, and sales effectiveness.
• Manage the development, implementation, and lifecycle of group sales products, packages, and promotional offerings.
• Collaborate with Sales, Revenue Management, and park leadership to develop pricing strategies that maximize attendance, revenue, and profitability.
• Monitor market trends, competitive activity, and customer feedback to optimize product offerings and sales strategies.
• Create and maintain sales playbooks, presentations, proposal templates, training materials, and other sales resources.
• Support CRM management, reporting processes, pipeline visibility, and sales operations effectiveness.
• Identify opportunities to improve sales workflows, processes, and productivity through continuous improvement initiatives.
• Lead cross-functional sales projects from concept through execution, coordinating timelines, milestones, budgets, and stakeholder communications.
• Support special events, meetings, planning initiatives, and other business development activities as requested.
• Perform other duties and responsibilities as assigned.

Qualifications:

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.
• 3-5+ years of experience in sales enablement, sales operations, marketing, project management, hospitality, attractions, or a related field.
• Strong project management, organizational, analytical, and communication skills.
• Experience developing sales tools, marketing initiatives, reporting processes, and cross-functional business programs.
• Proficiency with CRM systems, business software applications, reporting tools, and Microsoft Office products.
• Preferred experience within hospitality, attractions, entertainment, or group sales environments.
• Ability to work days, nights, weekends, and holiday periods to meet business needs.
• Travel as required to support business initiatives, meetings, events, and project execution.