Sales Enablement Manager, Group Sales

Six Flags Corp; Arlington (TX); On-site; USD 90,000 - 125,000; Full time

Job summary

Six Flags Corp in Arlington, TX seeks a Sales Enablement Manager for Group Sales to drive attendance and revenue through strategic marketing, product development, and pricing management. You will coordinate with Sales, Marketing, Revenue Management, Operations, Food & Beverage, and Finance to execute group sales initiatives.

The role requires strong project management, CRM proficiency, and collaboration across diverse teams to optimize campaigns, tools, and processes for improved lead generation

Qualifications

• Bachelor's degree or equivalent experience.
• 3-5+ years in sales enablement, sales operations, marketing, or related field.
• Strong project management, organizational, analytical, and communication skills.
• Experience building sales tools, marketing initiatives, reporting processes, and cross-functional programs.

Responsibilities

• Develop and execute annual marketing plans supporting group sales segments, including digital marketing campaigns, email initiatives, sales collateral, website content, and promotions.
• Analyze campaign performance metrics and recommend enhancements to improve lead generation, conversion rates, and sales effectiveness.
• Collaborate on pricing strategies to maximize attendance, revenue, and profitability.
• Lead cross-functional sales projects from concept to execution, coordinating timelines, budgets, and stakeholder communications.

Skills

Project management

CRM systems

Marketing initiatives

Analytical

Communication

Education

Bachelor's degree

Tools

MS Office

CRM software

Job description

Overview

The Sales Enablement Manager, Group Sales is responsible for driving the success of the Group Sales team through strategic marketing, product development, pricing management, sales process optimization, and project management. This position serves as a critical link between Sales, Marketing, Revenue Management, Operations, Food & Beverage, and Finance to ensure successful development and execution of group sales initiatives that drive attendance, revenue, and customer satisfaction.

Responsibilities

• Develop and execute annual marketing plans supporting group sales segments, including digital marketing campaigns, email initiatives, sales collateral, website content, and promotional materials.
• Analyze campaign performance metrics and recommend enhancements to improve lead generation, conversion rates, and sales effectiveness.
• Manage the development, implementation, and lifecycle of group sales products, packages, and promotional offerings.
• Collaborate with Sales, Revenue Management, and park leadership to develop pricing strategies that maximize attendance, revenue, and profitability.
• Monitor market trends, competitive activity, and customer feedback to optimize product offerings and sales strategies.
• Create and maintain sales playbooks, presentations, proposal templates, training materials, and other sales resources.
• Support CRM management, reporting processes, pipeline visibility, and sales operations effectiveness.
• Identify opportunities to improve sales workflows, processes, and productivity through continuous improvement initiatives.
• Lead cross-functional sales projects from concept through execution, coordinating timelines, milestones, budgets, and stakeholder communications.
• Support special events, meetings, planning initiatives, and other business development activities as requested.
• Perform other duties and responsibilities as assigned.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.
• 3-5+ years of experience in sales enablement, sales operations, marketing, project management, hospitality, attractions, or a related field.
• Strong project management, organizational, analytical, and communication skills.
• Experience developing sales tools, marketing initiatives, reporting processes, and cross-functional business programs.
• Proficiency with CRM systems, business software applications, reporting tools, and Microsoft Office products.
• Preferred experience within hospitality, attractions, entertainment, or group sales environments.
• Ability to work days, nights, weekends, and holiday periods to meet business needs.
• Travel as required to support business initiatives, meetings, events, and project execution.