Sales Director: On-Premise & Retail Growth Leader

Alternative Health Distribution; Charlotte (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Alternative Health Distribution in Charlotte, NC is seeking a hands-on Sales Director to drive growth across on-premise, retail, and distributor channels. You will lead field-based reps, coach in the field, and partner with the CEO to convert opportunities into repeatable revenue.

This player-coach role requires a track record of building teams, closing major accounts, and managing margins. Travel and occasional evening events are part of the job. Location: Lake Norman / Charlotte, NC; full-time.

Qualifications

• Five or more years of B2B sales experience, including at least two years managing and developing salespeople.
• Strong background in retail, distribution, and/or on-premise sales.
• Experience in beverage, consumer packaged goods, hemp, cannabis, or wellness is valuable.
• Understand margins, forecasting, account development, and the difference between activity and results.
• Comfortable traveling and participating in occasional evening or weekend customer events.

Responsibilities

• Lead on-premise sales efforts with bars, restaurants, hospitality groups.
• Direct retail sales across independent stores, specialty retailers, and multi-location groups.
• Manage distributor relationships, build territory plans, and drive downstream sales.

Skills

Sales leadership

Channel experience

Commercial discipline

Willing to travel

Job description

Alternative Health Distribution in Charlotte, NC is seeking a hands-on Sales Director to drive growth across on-premise, retail, and distributor channels. You will lead field-based reps, coach in the field, and partner with the CEO to convert opportunities into repeatable revenue.

This player-coach role requires a track record of building teams, closing major accounts, and managing margins. Travel and occasional evening events are part of the job. Location: Lake Norman / Charlotte, NC; full-time.