Sales Director

Big Happy; New York (NY); Hybrid; USD 340,000 - 380,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Unlimited PTO

HSA/FSA match

Stock program

Parental Leave

Half Day Fridays

Job summary

Big Happy seeks an East Coast Sales Team Lead in New York, hybrid. You’ll lead a team of 3–4 sellers including a Director, Senior Sales Manager, and 1–2 Account Executives, driving revenue and strategic enterprise relationships.

You’ll report to the Head of East Coast Sales and collaborate with leadership, leveraging established agency connections with Publicis Groupe, WPP, and independent agencies to win new business and grow existing accounts across mobile and DOOH advertising.

Qualifications

• 6+ years in advertising sales, including direct agency-side selling or agency experience.
• 3+ years managing and developing sellers.
• Established relationships within Publicis Groupe, WPP, and/or independent agencies.
• A network to bring incremental revenue opportunities to Big Happy.
• Track record of leading teams that exceed revenue targets.
• Excellent written communication and presentation skills.
• Willingness to travel within the US.

Responsibilities

• Lead, coach, and develop a team of 3–4 sellers across Director, Sr. Account Executive, and Account Executive levels.
• Set clear goals, run regular 1:1s and account reviews, and hold the team to revenue targets.
• Build a collaborative, feedback-driven culture that rewards experimentation and growth.
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management.
• Open doors and accelerate deals across agencies using established relationships.
• Join pitches and meetings to help the team win major brand and agency accounts.
• Guide account planning and outreach strategy for targets.
• Create upsell and cross-sell playbooks focusing on cross-channel mobile + DOOH.

Skills

Sales leadership

Agency relationships

Client negotiations

Strategic selling

Job description

Sales Director - East Coast Team Lead

Department: Sales

Employment Type: Full Time

Location: New York, New York, New York, Hybrid

Big Happy helps brands reach consumers through cross-channel mobile and digital out-of-home (DOOH) advertising.

We’re hiring an East Coast Sales Team Lead to lead a team of 3–4 sellers, including a Director, a Senior Sales Manager, and 1–2 Account Executives. The team covers client-direct brands alongside Publicis Groupe, WPP, and smaller independent agencies.

You’ll report directly to the Head of East Coast Sales and work side by side with our other East Coast Sales Team Lead, sharing market learnings and client feedback with the broader leadership team. The ideal candidate is a seasoned advertising sales leader whose deep agency and brand relationships open doors for their team and expand Big Happy’s presence in the market.

Key Responsibilities

Team leadership

• Lead, coach, and develop a team of 3–4 sellers across Director, Sr. Account Executive, and Account Executive levels
• Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets
• Build a collaborative, feedback-driven culture that rewards experimentation and growth
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management

Agency and client strategy

• Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using your own established relationships
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts
• Guide account planning and outreach strategy so each seller has a clear path into their agency and client targets
• Create upsell and cross-sell playbooks that grow existing business, with a focus on cross-channel mobile + DOOH

Revenue and sales operations

• Own the team’s revenue number, pipeline forecasting, and sales reporting
• Lead win-loss reviews and continually refine the team’s sales process
• Share market learnings and client feedback with the Head of East Coast Sales and the broader leadership team
• Collaborate with design, client services, and business intelligence to deliver successful campaigns
• Strengthen Big Happy’s market reputation through thought leadership, industry events, and client case studies

Skills, Knowledge and Expertise

Requirements

• 6+ years in advertising sales, including direct agency-side selling or agency experience
• 3+ years managing and developing sellers, ideally including senior-level sellers
• Established relationships within Publicis Groupe, WPP, and/or independent agencies, and proven skill navigating holding company structures
• A network that can bring incremental revenue opportunities to Big Happy at major brands
• A track record of leading teams that consistently exceed revenue targets
• Excellent written communication and presentation skills, including with senior agency and client stakeholders
• Comfort traveling to client meetings and industry events within the US

Preferred

• Experience selling mobile and/or DOOH advertising
• AdTech experience
• Client-direct relationships at enterprise brands

Benefits

• Full-time position with a competitive base salary
• Access to benefits, including Healthcare, Dental, and Vision
• Unlimited PTO – take what you need
• HSA/FSA match program
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Half Day Fridays (except Q4)
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Location: This opportunity is Hybrid (3days in-office) in NYC

Compensation: $340,000-$380,000 total compensation, inclusive of base pay and bonuses. Compensation range will be determined by each candidate’s expertise.

About Our Process

Applicants must be currently authorized to work in the United States on a full-time basis. Big Happy is not able to sponsor or take over sponsorship of employment visas (such as H-1B, F-1, OPT, J-1) at this time, or in the future.

As part of our hiring process, all offers of employment are contingent on the successful completion of a background check, conducted in accordance with applicable law.

Equal Opportunity Employer

Big Happy, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.