Sales Director - East Coast Team Lead

Big Happy; New York (NY); Hybrid; USD 340,000 - 380,000; Full time

Benefits offered by this job

Healthcare

Dental & Vision

Unlimited PTO

HSA/FSA match

Stock program

Parental leave

Half day Fridays

Team Happy culture

Job summary

Big Happy is seeking a Sales Director - East Coast Team Lead in New York to lead a 3–4 person sales team, including a Director and Senior Sales Manager. You will drive revenue, mentor sellers, and nurture relationships with Publicis Groupe, WPP, and independent agencies.

The role reports to the Head of East Coast Sales and involves cross-functional collaboration with marketing, design, and BI teams. Travel within the US and a hybrid NYC work model are required.

Qualifications

• 6+ years in advertising sales, with direct agency or agency experience.
• 3+ years managing and developing sellers.
• Established relationships with Publicis Groupe, WPP, or independent agencies.
• Experience selling mobile and/or DOOH.
• AdTech experience.

Responsibilities

• Lead, coach, and develop a team of 3-4 sellers across Director, Sr. Account Executive, and Account Executive levels.
• Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets.
• Build a collaborative, feedback-driven culture that rewards experimentation and growth.
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management.
• Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using your own established relationships.
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts.
• Guide account planning and outreach strategy so each seller has a clear path into their agency and client targets.
• Create upsell and cross-sell playbooks that grow existing business, with a focus on cross-channel mobile + DOOH.
• Own the team's revenue number, pipeline forecasting, and sales reporting.
• Lead win-loss reviews and continually refine the team's sales process.
• Share market learnings and client feedback with the Head of East Coast Sales and the broader leadership team.
• Collaborate with design, client services, and business intelligence to deliver successful campaigns.
• Strengthen Big Happy's market reputation through thought leadership, industry events, and client case studies

Skills

Advertising sales

Team management

Agency relationships

Revenue network

Revenue leadership

Communication

Travel willingness

DOOH advertising

AdTech

Enterprise clients

Job description

Sales Director - East Coast Team Lead

Application Deadline: 11 November 2026

Department: Sales

Employment Type: Full Time

Location: New York

Reporting To: Head of East Coast Sales

Description

Big Happy helps brands reach consumers through cross-channel mobile and digital out-of-home (DOOH) advertising.

We're hiring an East Coast Sales Team Lead to lead a team of 3-4 sellers, including a Director, a Senior Sales Manager, and 1-2 Account Executives. The team covers client-direct brands alongside Publicis Groupe, WPP, and smaller independent agencies.

You'll report directly to the Head of East Coast Sales and work side by side with our other East Coast Sales Team Lead, sharing market learnings and client feedback with the broader leadership team. The ideal candidate is a seasoned advertising sales leader whose deep agency and brand relationships open doors for their team and expand Big Happy's presence in the market.

Key Responsibilities

• Lead, coach, and develop a team of 3-4 sellers across Director, Sr. Account Executive, and Account Executive levels
• Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets
• Build a collaborative, feedback-driven culture that rewards experimentation and growth
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management
• Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using your own established relationships
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts
• Guide account planning and outreach strategy so each seller has a clear path into their agency and client targets
• Create upsell and cross-sell playbooks that grow existing business, with a focus on cross-channel mobile + DOOH
• Own the team's revenue number, pipeline forecasting, and sales reporting
• Lead win-loss reviews and continually refine the team's sales process
• Share market learnings and client feedback with the Head of East Coast Sales and the broader leadership team
• Collaborate with design, client services, and business intelligence to deliver successful campaigns
• Strengthen Big Happy's market reputation through thought leadership, industry events, and client case studies

Skills, Knowledge and Expertise

• 6+ years in advertising sales, including direct agency-side selling or agency experience
• 3+ years managing and developing sellers, ideally including senior-level sellers
• Established relationships within Publicis Groupe, WPP, and/or independent agencies, and proven skill navigating holding company structures
• A network that can bring incremental revenue opportunities to Big Happy at major brands
• A track record of leading teams that consistently exceed revenue targets
• Excellent written communication and presentation skills, including with senior agency and client stakeholders
• Comfort traveling to client meetings and industry events within the US
• Experience selling mobile and/or DOOH advertising
• AdTech experience
• Client-direct relationships at enterprise brands

Benefits

• Full-time position with a competitive base salary
• Access to benefits, including Healthcare, Dental, and Vision
• Unlimited PTO - take what you need
• HSA/FSA match program
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Half Day Fridays (except Q4)
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Location: This opportunity is Hybrid (3days in-office) in NYC

Compensation: $340,000-$380,000 total compensation, inclusive of base pay and bonuses. Compensation range will be determined by each candidate's expertise.

About Our Process

Applicants must be currently authorized to work in the United States on a full-time basis. Big Happy is not able to sponsor or take over sponsorship of employment visas (such as H-1B, F-1, OPT, J-1) at this time, or in the future.

As part of our hiring process, all offers of employment are contingent on the successful completion of a background check, conducted in accordance with applicable law.

Equal Opportunity Employer

Big Happy, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.