Senior Associate, Partnership Marketing

Big Happy; New York (NY); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Unlimited PTO

HSA/FSA match

Stock program

Parental Leave

Half Day Fridays

Team Happy camaraderie

Inclusive workplace culture

Job summary

Big Happy is seeking a Senior Associate for Partnership Marketing in New York. You will craft compelling narratives and go-to-market plans that activate agency and RMN partnerships, supporting growth across the marketing ecosystem.

You’ll develop joint campaigns, enable internal teams, and shape external communications to position partnerships effectively in the market.

Qualifications

• 2+ years in B2B marketing, partnership marketing, product marketing, sales enablement, or related field.

Responsibilities

• Create tailored presentations for agencies, holding companies, and RMNs.
• Shape and execute GTM strategies for partnerships to drive awareness and revenue.
• Plan and lead joint marketing initiatives with agency and RMN partners.
• Develop partner-facing materials and train internal teams on partnerships.

Skills

B2B marketing

partnership marketing

storytelling

presentations

cross-functional collaboration

project management

Job description

Senior Associate, Partnership Marketing

Application Deadline: 11 November 2026

Department: Marketing

Employment Type: Full Time

Location: New York

Reporting To: Director of Marketing

Description

We’re looking for a Partnership Marketing Senior Associate to help shape how Big Happy builds, positions, and activates strategic partnerships with agencies and retail media networks (RMNs). The Partnership Marketing Sr. Associate will report directly to the Product Marketing Manager. This role bridges Marketing and Partnership Development, turning partnership opportunities into compelling narratives, joint go-to-market plans, and co-marketing campaigns that drive awareness, adoption, and commercial growth.

In this role, you’ll shape the materials we bring into the room for high-level agency and RMN meetings, create shared resources that help established partnerships generate business, and equip both our internal teams and our partners to sell Big Happy with confidence. You’ll also help define how we approach the broader market, including how we position these relationships and communicate their value publicly.

Key Responsibilities

• Create compelling, tailored presentations and supporting materials for strategic meetings with agencies, holding companies, and RMNs.
• Help shape and execute go-to-market strategies for established partnerships, identifying opportunities to drive awareness, adoption, engagement, and revenue.
• Plan and lead joint marketing initiatives with agency and RMN partners, including co-branded campaigns, content, and events.
• Build enablement resources that help internal teams understand our partnerships, communicate their value, and identify opportunities to leverage them with clients.
• Develop partner-facing materials and lead training sessions that educate agency and RMN teams on Big Happy’s capabilities, offerings, and approach to working together.
• Help shape external communications around partnerships, including announcements, website content, thought leadership, and other public-facing marketing initiatives.
• Collaborate cross-functionally with Marketing, Partnerships, Sales, and Client Services teams to ensure consistent messaging and effective partnership activation.
• Gather market and partner insights to refine positioning, improve enablement resources, and identify new opportunities for collaboration.
• Establish repeatable processes and frameworks that make partnership marketing more effective and scalable as Big Happy’s partner ecosystem grows.

• Agency and RMN partnership pitch decks
• Partnership positioning and messaging frameworks
• Joint go-to-market materials and activation plans
• Joint marketing campaign concepts, co-branded content, and materials
• Internal sales and client services enablement materials
• Partner-facing education, training, and enablement resources
• Partnership announcements and external marketing content
• Partner case studies, proof points, and performance reports

Skills, Knowledge and Expertise

• 2+ years of experience in B2B marketing, partnership marketing, product marketing, sales enablement, or a related field, ideally within the advertising or media industry.
• Proven experience developing strategic presentations, messaging frameworks, and marketing materials that support business development and commercial growth.
• Strong writing and storytelling skills, with the ability to translate complex offerings and partnership opportunities into clear, compelling narratives.
• Exceptional presentation and visual storytelling skills, with the ability to create polished, on-brand and co-branded decks tailored to different audiences.
• Strong cross-functional collaboration skills, with the ability to align marketing initiatives with business development priorities and work closely with external partner teams.
• Excellent project management skills and attention to detail, with the ability to manage multiple stakeholders and competing priorities.
• Experience in agency partnerships, retail media networks, or the broader advertising ecosystem is a plus.

Benefits

• Full-time position with a competitive base salary
• Access to benefits, including Healthcare, Dental, and Vision
• Unlimited PTO - take what you need
• HSA/FSA match program
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Half Day Fridays (except Q4)
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Location: This opportunity is Hybrid (3 days in-office) in NYC.

Compensation: $80,000-$95,000 total compensation, inclusive of base pay ($68,000-$80,750) and bonuses. Compensation range will be determined by each candidate's expertise.

About Our Process

Applicants must be currently authorized to work in the United States on a full-time basis. Big Happy is not able to sponsor or take over sponsorship of employment visas (such as H-1B, F-1, OPT, J-1) at this time, or in the future.

As part of our hiring process, all offers of employment are contingent on the successful completion of a background check, conducted in accordance with applicable law.

Equal Opportunity Employer

Big Happy, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.