East Coast Sales Director & Team Lead — Hybrid NYC

Big Happy; New York (NY); Hybrid; USD 340,000 - 380,000; Full time

Benefits offered by this job

Healthcare

Dental & Vision

Unlimited PTO

HSA/FSA match

Stock program

Parental leave

Half day Fridays

Team Happy culture

Job summary

Big Happy is seeking a Sales Director - East Coast Team Lead in New York to lead a 3–4 person sales team, including a Director and Senior Sales Manager. You will drive revenue, mentor sellers, and nurture relationships with Publicis Groupe, WPP, and independent agencies.

The role reports to the Head of East Coast Sales and involves cross-functional collaboration with marketing, design, and BI teams. Travel within the US and a hybrid NYC work model are required.

Qualifications

• 6+ years in advertising sales, with direct agency or agency experience.
• 3+ years managing and developing sellers.
• Established relationships with Publicis Groupe, WPP, or independent agencies.
• Experience selling mobile and/or DOOH.
• AdTech experience.

Responsibilities

• Lead, coach, and develop a team of 3-4 sellers across Director, Sr. Account Executive, and Account Executive levels.
• Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets.
• Build a collaborative, feedback-driven culture that rewards experimentation and growth.
• Partner with the Head of East Coast Sales on hiring, team structure, and performance management.
• Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using your own established relationships.
• Join key pitches and senior-level meetings to help the team win and grow major brand and agency accounts.
• Guide account planning and outreach strategy so each seller has a clear path into their agency and client targets.
• Create upsell and cross-sell playbooks that grow existing business, with a focus on cross-channel mobile + DOOH.
• Own the team's revenue number, pipeline forecasting, and sales reporting.
• Lead win-loss reviews and continually refine the team's sales process.
• Share market learnings and client feedback with the Head of East Coast Sales and the broader leadership team.
• Collaborate with design, client services, and business intelligence to deliver successful campaigns.
• Strengthen Big Happy's market reputation through thought leadership, industry events, and client case studies

Skills

Advertising sales

Team management

Agency relationships

Revenue network

Revenue leadership

Communication

Travel willingness

DOOH advertising

AdTech

Enterprise clients

Job description

Big Happy is seeking a Sales Director - East Coast Team Lead in New York to lead a 3–4 person sales team, including a Director and Senior Sales Manager. You will drive revenue, mentor sellers, and nurture relationships with Publicis Groupe, WPP, and independent agencies.

The role reports to the Head of East Coast Sales and involves cross-functional collaboration with marketing, design, and BI teams. Travel within the US and a hybrid NYC work model are required.