Sales Director

Viamedia; Minneapolis (MN); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Executive-level commission structure

Job summary

A digital media company in Minneapolis is seeking a Sales Director to develop and execute ad sales strategies aimed at exceeding revenue goals. The role requires over 8 years of experience in digital media sales, strong negotiation skills, and the ability to build relationships with senior clients. The Sales Director will also mentor junior team members while staying ahead of industry trends. A competitive salary plus commission structure is offered, along with opportunities for growth and leadership in the programmatic ad space.

Qualifications

• 8-10+ years of digital media ad sales experience.
• Proven success with omnichannel ad offerings.
• Established network of agency and brand contacts.

Responsibilities

• Develop and implement digital sales strategies to achieve revenue goals.
• Build relationships with decision-makers at agencies and brands.
• Identify and close new business opportunities.

Skills

Digital media ad sales experience

Client relationship management

Negotiation skills

Communication skills

Analytical skills

Leadership

Education

Bachelor’s degree in Marketing or Business

Master’s degree preferred

Job description

Job Title: Sales Director
Department: Sales
Reports To: MSD, ESD, VP, Sales or SVP, Sales
Status: Full-Time

Job Summary

The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.

Essential Functions

• Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
• Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
• Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
• Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
• Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
• Provide sales forecasts, performance updates, and market insights to leadership.
• Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
• Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
• Mentor and guide junior sales team members, sharing best practices and strategies for growth.
• Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai’s competitive edge.
• Represent Viamedia.ai professionally and ethically at all times.
• Other duties as assigned.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
• Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
• Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
• Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
• Executive presence with exceptional communication, negotiation, and presentation skills.
• Demonstrated ability to lead, mentor, and inspire sales teams.
• Analytical, data-driven approach with the ability to turn insights into strategies.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.

Compensation & Quota

• Competitive base salary plus executive-level commission structure.

Physical Requirements

• Typical office/remote work environment.
• Travel required for client meetings, conferences, and events.
• Occasional lifting up to 25 lbs.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Viamedia.ai reserves the right to amend or change this job description at any time, with or without notice. Viamedia.ai is an Equal Opportunity Employer.