Sales Director

SupportFinity™; Michigan; On-site; USD 80,000 - 110,000; Full time

Job summary

SupportFinity™ is seeking a Sales Manager responsible for leading sales strategy to drive revenue and market expansion. You will oversee the sales team’s performance, develop strategic sales plans, and identify new market opportunities while ensuring customer solutions meet quality standards.

The ideal candidate should have a Bachelor’s degree, six years in label manufacturing, and demonstrable success in revenue growth. This role requires strong negotiation skills, financial awareness, and the ability to build lasting customer partnerships.

Qualifications

• Six years of experience in the Flexographic or label manufacturing industry.
• Demonstrated success in driving revenue growth.
• Proven ability to build strategic relationships.

Responsibilities

• Develop sales plans to achieve revenue and market share objectives.
• Lead, coach, and mentor the sales team.
• Identify and pursue new market opportunities.
• Maintain relationships with strategic customers.
• Collaborate with internal teams for operational alignment.

Skills

Strategic sales leadership

Business development

Negotiation skills

Financial management

Team leadership

Customer relationship management

Strong communication

Analytical thinking

Education

Bachelor’s degree in business, marketing or related field

Job description

Position Summary

The Sales Manager is responsible for leading the company’s sales strategy to drive revenue growth, market expansion, and long-term customer partnerships. The role oversees the performance and development of the sales team while identifying new market opportunities and strengthening relationships with key accounts.

The Sales Manager develops and executes strategic sales plans that align with company objectives, focusing on profitable growth, margin improvement, and customer retention. This position works cross-functionally with all departments to ensure customer solutions meet technical specifications, quality standards, regulatory requirements, and delivery expectations.

Success in this role requires strong knowledge of pressure-sensitive labels, flexible packaging, materials and printing technologies including flexographic and digital processes. The Sales Manager monitors market trends, competitive activity, and pricing strategies to position the company as a trusted manufacturing partner.

Key Responsibilities

Sales Leadership and Strategy

• Develop and execute sales plans to achieve revenue, margin, and market share objectives.
• Lead, coach, and mentor the sales team to drive performance, accountability, and professional development.
• Establish clear sales targets, quotas, and performance metrics for the team.
• Monitor sales pipelines, forecasts, and activity metrics to ensure goals are achieved.
• Provide regular reporting and analysis of sales performance to executive leadership.
• Participate in annual budgeting, forecasting, and strategic planning initiatives.
• Foster a collaborative performance-driven culture that promotes employee engagement and retention.
• Ensure sales activities align with company policies, ethical standards, and operational capabilities.

Business Development and Market Expansion

• Identify and pursue new market opportunities across targeted industries and market segments.
• Build strategies to expand company’s presence in pressure-sensitive labels and related packaging solutions.
• Build relationships with key decision makers including procurement, marketing, engineering, and operations leaders.
• Lead the development of proposals, presentations, and value-based selling strategies.
• Monitor industry trends, emerging technologies, and competitive positioning to identify growth opportunities.

Key Account Management

• Maintain and expand relationships with strategic and high-value customers.
• Lead negotiations on pricing, contracts, and long-term agreements.
• Collaborate with internal teams to ensure customer expectations for quality, service, and delivery are consistently met.
• Identify opportunities to increase revenue through cross-selling, upselling, and value‑added solutions.
• Resolve customer concerns and elevate issues when necessary to maintain strong partnerships.

Cross-Functional Collaboration

• Work closely with operations, production, customer service, and supply chain teams to ensure alignment between sales commitments and operational capabilities.
• Support the successful launch of new products, materials, and service offerings.
• Communicate customer feedback and market intelligence to internal teams to support continuous improvement.
• Recruit, develop, and retain high-performing sales professionals.
• Conduct performance evaluations and provide ongoing coaching and feedback.
• Approve departmental hiring decisions, promotions, and compensation adjustments.
• Address performance issues and implement improvement plans when necessary.

Talent Development and Team Management

• Recruit, develop, and retain high-performing sales professionals.
• Conduct performance evaluations and provide ongoing coaching and feedback.
• Approve departmental hiring decisions, promotions, and compensation adjustments.
• Address performance issues and implement improvement plans when necessary.

Financial and Operational Accountability

• Ensure pricing strategies and sales activities support company profitability objectives.
• Monitor margins and collaborate with leadership to improve overall financial performance.
• Support major account negotiations and strategic contract discussions.
• Maintain accurate forecasting and sales reporting.

Qualifications

• Bachelor’s degree in business, marketing or related field preferred.
• Six (6) years of experience in the Flexographic or label manufacturing industry.
• Six (6) years of progressive sales experience, including leadership or team management responsibilities.
• Demonstrated success in driving revenue growth and developing high-performing sales teams.
• Strong understanding of pressure-sensitive labels, printing technologies, materials, and related processes.
• Proven ability to build strategic customer relationships and negotiate complex agreements.

Skills And Competencies

• Strategic sales leadership
• Business development and market expansion
• Negotiation and contract management
• Financial and margin management
• Team leadership and talent development
• Customer relationship management
• Strong communication and presentation skills
• Analytical and strategic thinking

About the Company

Whitlam Group