Business Development Manager

W3Global; Fort Smith (AR); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

Medical benefits

Professional development

Job summary

W3Global is seeking a Business Development Manager to expand our label printing solutions footprint. This on-site, full-time role focuses on identifying opportunities, developing relationships, and driving revenue growth in a B2B context.

The ideal candidate has 3+ years in sales, familiarity with printing/label industries, and strong consultative selling skills. Travel to conferences and events may be required as part of growth initiatives.

Qualifications

• 3+ years of successful B2B sales experience.
• Experience selling printing, labels, or related industrial products preferred.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop new business opportunities within the label printing market.
• Identify prospects, build relationships, and convert leads to revenue.
• Develop and execute sales plans based on products and market opportunities.
• Manage full sales cycle from discovery to close.
• Represent products at conferences, trade shows, and industry events.

Skills

B2B sales

lead generation

prospecting

negotiation

account management

consultative selling

customer research

CRM proficiency

forecasting

communication

Education

Bachelor's degree in Business/Marketing

Tools

CRM software

Job description

Job Description

Role: Business Development Manager - Label Printing Solutions

Location: Confidential / To Be Confirmed

Work Type: Full-Time, On-Site

Overview

We are seeking a motivated and results-driven Business Development Manager to expand our presence in the label printing market.

The Business Development Manager will be responsible for identifying new business opportunities, developing lasting customer relationships, and driving revenue growth through the sale of label printing products and services.

The ideal candidate is an experienced B2B sales professional with a consultative approach, strong communication skills, and a proven ability to generate leads, build relationships, and close business. Experience in the printing or packaging industry is preferred, with knowledge of label printing considered a strong advantage.

Education/Experience

• Minimum of 3 years of successful business-to-business sales experience.
• 3-5 years of experience in sales or customer-facing roles is preferred.
• Experience selling printing, labels, packaging, or related industrial products is preferred.
• Experience in manufacturing, packaging, or industrial sales environments is a plus.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
• Experience using CRM platforms and sales management software.
• Knowledge of flexographic, digital, or pressure-sensitive label printing processes is highly desirable.

Skills/Knowledge

• Strong B2B sales and business development skills.
• Excellent communication, interpersonal, presentation, negotiation, and organizational skills.
• Strong prospecting and lead generation abilities.
• Proven relationship-building and account management skills.
• Consultative selling and discovery skills.
• Ability to understand customer challenges and recommend appropriate solutions.
• Strong negotiation and objection-handling abilities.
• Self-motivated with a competitive drive to achieve and exceed sales goals.
• Ability to manage multiple priorities while working independently.
• Strong understanding of customer research, market intelligence, and sales planning.
• Ability to use CRM systems to manage customer records, sales activities, and forecasts.

Responsibilities

Business Development

• Develop new business opportunities within the label printing market through prospecting, networking, referrals, and industry events.
• Identify prospects, develop qualified leads, and build relationships with existing and prospective customers.
• Develop and execute strategic sales plans based on products, services, and market opportunities.
• Utilize customer research and market intelligence to identify growth opportunities.
• Build a healthy sales pipeline and consistently pursue new business opportunities.

Sales & Account Management

• Schedule appointments and conduct effective discovery meetings with prospective customers.
• Manage the complete sales cycle from initial contact through closing.
• Present products and services through compelling sales presentations, demonstrations, and proposals.
• Understand customer challenges and recommend solutions that provide measurable value.
• Handle customer questions and objections professionally.
• Negotiate pricing and terms while working toward successful business outcomes.
• Maintain and strengthen existing customer relationships while identifying opportunities for account growth.

Customer & Market Development

• Represent products and services with a comprehensive understanding of how solutions meet customer needs.
• Stay informed on industry trends, competitor activities, and emerging technologies within the label printing market.
• Position the company as a trusted business partner through consultative customer engagement.
• Represent the company at conferences, trade shows, and other industry events as required.

CRM & Internal Collaboration

• Maintain accurate customer records, sales activities, and forecasts using CRM software.
• Collaborate with internal teams to ensure exceptional customer service and successful project execution.
• Communicate customer requirements effectively to internal stakeholders.

Key Objectives

• Achieve monthly, quarterly, and annual sales goals.
• Generate new business and qualified leads consistently.
• Develop long-term customer relationships.
• Expand existing customer accounts.
• Increase revenue through new business development.
• Position the company as a trusted partner within the label printing market.
• Maintain an accurate and healthy sales pipeline.

Compensation & Benefits

• Competitive base salary commensurate with experience.
• Monthly commission program.
• Additional incentives for new business development.
• Medical benefits.
• Retirement benefits.
• Professional development opportunities.
• Travel opportunities for conferences and industry trade shows.

Work Environment

• Full-time, on-site position initially.
• Comprehensive training and hands-on experience with products, services, and manufacturing processes.
• Periodic travel to customer locations, conferences, and trade shows may be required.
• Ability to travel as needed is required.

Ideal Candidate

The ideal candidate is a hunter-oriented B2B sales professional who can identify prospects, generate opportunities, conduct consultative discovery, present solutions, negotiate effectively, and close new business.

Candidates with experience selling printing, labels, packaging, manufacturing, industrial products, or related solutions will be particularly well suited for this opportunity.