Sales Development Representative – Norfolk, VA

Citrus-Lime Ltd; Norfolk (VA); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Hybrid work from Norfolk

Vacation: 20 days + 11 holidays

OTE uncapped potential

Career progression opportunities

Job summary

Citrus-Lime is seeking its first dedicated Sales Development Representative in the US. You’ll identify and qualify new business opportunities across target markets, using inbound and outbound channels to create qualified conversations for our sales team.

Based in Norfolk, VA, this hybrid role reports to the US General Manager. The base salary starts at $60,000 with uncapped OTE, plus 20 days vacation and 11 federal holidays; you’ll have the opportunity to grow as our US team expands.

Qualifications

• Experience generating and qualifying pipeline.
• Strong communication skills, clear and credible.
• Self-starter who initiates outreach across channels.
• Comfortable with multi-channel prospecting and follow-up.
• Discipline in CRM hygiene and timely follow-up.
• Genuine curiosity about customers and sectors.

Responsibilities

• Prospect into target accounts via outbound email, phone, and social channels.
• Follow up on inbound leads from marketing campaigns and events.
• Qualify prospects before handing off to Account Executives.
• Collaborate with marketing to maximize campaign impact.
• Build presence in the specialist retail space over time.

Skills

Pipeline generation

Strong communicator

Self-starter

Multi-channel outreach

CRM hygiene

Curious about customers

Tools

Dynamics 365

Job description

2–3 minutes

|

10th July 2026

Location: Hybrid – Norfolk, VA

Reporting to: US General Manager

Salary: Base salary from $60,000 + (plus competitive uncapped OTE)

Citrus-Lime

Citrus-Lime is a fast-growing SaaS business providing Cloud POS—an end-to-end retail system specifically designed for independent retailers in the Cycle, Equestrian, and Outdoor sectors. Our platform integrates EPOS, Stock Control, Ecommerce, Supplier Data, Payments, Reporting, and more, helping retailers streamline operations, improve customer experiences, and grow sustainably.

Since launching in 1999,we’vetransformed independent Cycle retail in the UK and are now expanding rapidly into Outdoor and Equestrian sectors. We have a growing customer base across the US and are building the team to match. This is a pivotal role at an exciting moment in that journey.

About the role

As our first dedicated Sales Development Representative in the US, you’ll be responsible for identifying and qualifying new business opportunities across our target markets. You’ll work across inbound and outbound channels – turning marketing activity, your own prospecting, and industry presence into qualified conversations for our sales team.

This isn’t a role for someone who wants to dial through a list and call it a day. You’ll need genuine curiosity about the independent retail sector, the ability to quickly understand what makes a prospect worth pursuing, and the confidence to start a meaningful conversation with a stranger.

You’ll work closely with our Business Development Manager, Account Executives and Marketing Team, and report directly to the US General Manager.

Key Responsibilities:

• Prospecting into target accounts through outbound email, phone, and social channels.
• Following up on inbound leads generated through marketing campaigns, events and content.
• Qualifying prospects against defined criteria before handing off to Account Executives.
• Collaborating with marketing to make the most of campaign activity and industry events.
• Building your presence and credibility in the specialist retail space over time.

Skills & Experience

• Proven ability to generate and qualify pipeline, whether in a formal SDR role or something adjacent.
• Strong communicator – clear, credible, and able to adapt quickly to different audiences.
• Self-starter who doesn’t wait for leads to come to them.
• Comfortable working across multiple channels and switching between inbound and outbound.
• Organized and disciplined about CRM hygiene and follow-up.
• Curious – genuinely interested in the customers you’re selling to, not just the quota.

Beneficial:

• Experience in or knowledge of specialist retail–cycling, outdoor, equestrian, running.
• Familiarity with SaaS sales cycles.
• Experience using Microsoft Dynamics 365 or similar CRM.

What’s in it for you?

• Base salaryfrom $60,000 + (plus competitive uncapped OTE).
• 20daysvacationplus 11 federal holidays and paid office closure between Christmas and January 1st.
• Hybrid working from our Norfolk, VA office.
• A company that values contribution over tenure–strong performanceisrecognizedfast.
• Real progression opportunity as our US team grows.
• Ongoing investment in your development.
• The chance to sell something that genuinely makes a difference to the businessesyou’recalling.