Sales Development Representative Base44

Base44; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Base44, an innovative startup under Wix, is looking for dynamic sales professionals in New York City. As an early sales hire, you will spearhead our go-to-market efforts and work directly with our leadership team. This unique role involves not only traditional sales responsibilities but also managing AI tools to optimize our outreach strategies.

We're seeking individuals with a background in B2B sales, a passion for AI, and the ability to engage personally with key accounts. Join us in transforming how software is developed and sold!

Qualifications

• 1-3 years of B2B SDR/BDR experience, ideally at a startup or fast-moving tech company.
• Genuine curiosity about AI tools and an understanding of their limits.
• Strong written communication skills with an ability to enhance AI output.

Responsibilities

• Operate and optimize a portfolio of AI-driven outbound agents across various channels.
• Analyze AI output daily to identify what's effective and iterate accordingly.
• Qualify inbound and AI-generated interest before handing off to Account Executives.

Job description

Job Description

We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As one of our first sales hires in the US, you won't just work alongside AI - you'll run it. This role is purpose-built for the next generation of sales: in addition to traditional SDR duties, you'll orchestrate a fleet of AI agents that handle high-volume outbound so you can focus on strategy, signal interpretation, and converting the best opportunities into pipeline.

This goes beyond a traditional SDR role. You'll own the prospecting motion end-to-end - designing the workflows, tuning the AI agents, analyzing what's working, and personally engaging the accounts that require a human touch. You'll work directly with our founders and Wix leadership to shape how a category-defining product goes to market.

What you'll do

• Operate and optimize a portfolio of AI-driven outbound agents - managing prompts, sequences, targeting logic, and performance across email, LinkedIn, and other channels
• Analyze AI output daily: what's landing, what's getting ignored, and why — then iterate fast
• Define and refine Ideal Customer Profiles and buyer personas; feed that intelligence back into agent targeting and messaging
• Handle high-priority accounts personally, stepping in where human judgment, relationship-building, or nuanced conversation is required
• Qualify inbound and AI-generated interest -surfacing pain, fit, and urgency before handing off to Account Executives
• Build the playbook: document what works, create templates and frameworks that will scale as we grow the team
• Collaborate with Sales, Marketing, and Product to align messaging with the product roadmap and real customer feedback
• Maintain CRM hygiene and deliver accurate pipeline and activity forecasts

We are seeking NYC based candidates who can come into the office 3x per week.

Qualifications

• 1-3 years of B2B SDR/BDR experience, ideally at a startup or fast-moving tech company
• Genuine curiosity about AI tools - you've experimented with them, you understand their limits, and you're excited to push them further
• Strong written communication: you can tell the difference between AI output that's good enough and copy that actually converts, and you know how to close that gap
• Analytical mindset - comfortable digging into performance data and drawing actionable conclusions
• Self-directed and comfortable with ambiguity; you don't need a playbook handed to you
• Experience with AI/ML platforms, developer tools, or product-led SaaS is a strong plus

Additional Information

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As an early sales hire, you’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

Approximate base compensation is $65,000 - $75,000. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location, the role is expected to be performed, shift, candidate profile and ideal qualifications.