Sales Development Representative

Sanity Solutions, Inc; Colorado; Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Vacation/PTO

401K + Employer Match

Medical Benefits + Employer Match

Dental, Vision, Life and Disability

Job summary

Sanity Solutions, Inc. is seeking a Sales Development Representative to drive outbound B2B outreach and create qualified meetings for Account Executives. The role targets IT leaders across Colorado with multi-channel prospecting — calls, email, LinkedIn, events, and in-person visits.

You will begin with a Datacenter focus to build technical fluency, then expand across Sanity’s broader portfolio. Hybrid work from Denver office 2–3 days weekly.

Qualifications

• 1–3 years of outbound B2B prospecting or comparable sales experience.
• Willingness to prospect in person across the Colorado Front Range and attend events.
• Strong verbal and written communication skills across channels.
• Ability to work from Sanity’s Denver office 2–3 days per week and travel locally as needed.
• Motivation to earn variable compensation and grow into a broader sales role.

Responsibilities

• Build and maintain a tiered list of net-new target accounts across assigned territories.
• Execute multi-channel prospecting via calls, email, LinkedIn, events, and in-person outreach.
• Engage IT leaders (CIOs, CTOs, CISOs, IT Directors) and other stakeholders.
• Research target accounts to identify business drivers and potential engagement reasons.
• Schedule and help prepare qualified meetings for Account Executives.
• Document outreach and account activity in Salesforce.
• Collaborate with AEs, Solutions Architects, marketing, and leadership on strategy.

Skills

Outbound prospecting

Cold calls

Verbal communication

Written communication

Territory knowledge

Tools

Salesforce

Job description

Grow your career with a team that wants you to succeed.

Company Overview

Sanity Solutions specializes in comprehensive solutions and services for B2B IT and data management needs. More than a value-added reseller (VAR), we take a personalized approach by identifying our clients’ unique business needs and creating strategic goals and technical solutions to maximize their investments and results. We are committed to delivering value through genuine partnerships and legendary customer experiences.

Position Overview

Sanity Solutions is building a dedicated Sales Development function to create new relationships and qualified conversations with IT leaders. As a Sales Development Representative, you will be on the front line of our growth strategy, identifying target accounts, opening doors, and creating qualified meetings for Sanity Account Executives.

This is a true outbound role for someone who enjoys the hunt, is comfortable with the phone, and is willing to prospect through email, LinkedIn, events, partner relationships, and in-person outreach. You will begin with a focused first-year emphasis on Datacenter solutions so you can build real technical fluency before expanding into Sanity’s broader portfolio.

Responsibilities

• Build and maintain a tiered list of net-new target accounts across your assigned territories.
• Execute disciplined multi-channel prospecting through outbound calls, personalized email, LinkedIn, partner programs, events, direct mail, and in-person outreach.
• Engage CIOs, CTOs, CISOs, IT Directors, IT Managers, Infrastructure leaders, and other stakeholders responsible for business-critical technology decisions.
• Research target accounts and identify relevant technology initiatives, business drivers, organizational changes, and potential reasons for engagement.
• Schedule and help prepare qualified meetings for assigned Account Executives.
• Provide the Account Executive with a concise pre-meeting brief that explains who the prospect is, why the conversation was created, what is known, and what may matter to the customer.
• Document outreach, account intelligence, meeting context, and required activity in Salesforce accurately and consistently.
• Partner with Sanity Account Executives, Inside Sales Representatives, Solutions Architects, Subject Matter Experts, marketing resources, and leadership on account strategy and campaign execution.
• Build productive relationships with strategic manufacturer and technology partner SDR, inside-sales, and field teams.
• Participate in weekly activity and funnel reviews, call coaching, product education, role-play sessions, and partner training.
• Continuously improve messaging, outreach sequences, objection handling, territory plans, and prospecting strategy based on results.

Skills and Requirements

• One to three years of outbound B2B prospecting, inside sales, business development, or comparable customer-facing sales experience. Strong early-career candidates from outside the IT industry will be considered.
• Comfort making a high volume of outbound calls and initiating conversations with people who are not expecting to hear from you.
• Willingness to prospect in person throughout the Colorado Front Range, including planned office visits, event follow-up, and thoughtful account drop-offs.
• Strong verbal and written communication skills across phone, email, LinkedIn, and in-person conversations.
• Personal accountability, organization, persistence, and the ability to maintain consistent activity without constant supervision.
• Curiosity and willingness to learn technical concepts, buyer priorities, and business use cases.
• Ability to research accounts, recognize relevant signals, and turn information into a credible reason for outreach.
• Ability to work from Sanity’s Denver office two to three days per week and travel locally as needed.
• Motivation to earn variable compensation and grow into a broader sales role based on performance and readiness.
• Annual OTE: $60k-$85k (Base Salary + Bonuses)
• Vacation/PTO
• 401K + Employer Match
• Medical Benefits + Employer Contribution
• Dental, Vision, Life and Disability Insurance