Sales Development Representative

Smartly, Inc; Boston (MA); On-site; USD 20,000 - 30,000; Full time

Job summary

Bonusly is launching its first in-person sales hub in Boston, and this SDR role is one of the founding seats. The role is 100% outbound, focusing on researching accounts, building targeted sequences, and handing off qualified opportunities to the AE team.

You will operate inside an AI-first GTM system to identify who to reach and why they’ll care, turning intelligence into qualified conversations. You'll be shoulder to shoulder with the Boston team for faster coaching and feedback, helping

Qualifications

• 1-2 years in an SDR, BDR, or outbound-focused sales role; open to 0 years for growth
• Strong written communication; write like a person, not a template
• Comfort with outbound: cold calls, emails, LinkedIn outreach
• Organized, self-directed, and numbers-driven

Responsibilities

• Prospect outbound across Bonusly's ICP (mid-market HR/People leaders)
• Research target accounts using ZoomInfo, LinkedIn, internal intelligence
• Build and run multi-touch sequences across email, phone, LinkedIn
• Cold call with purpose: research before dialing and personalize
• Qualify and book discovery calls for AE team
• Hit monthly SQO targets and track in HubSpot
• Help establish the Boston hub as an early rep

Skills

Outbound sales

Research skills

Sequence design

Account research

CRM proficiency

Tools

HubSpot

ZoomInfo

AI tools

Job description

Bonusly helps your team improve engagement and adopt the behaviors that set them, and your organization, up for long-term success. We make employee recognition meaningful, habitual, and connected to what matters most—helping organizations build cultures where people want to stay and grow together. To learn more about working at Bonusly, check out our Un-Handbook: https://github.com/bonusly/un-handbook

About the Role

Bonusly is building its first in-person sales hub in Boston, and this SDR is one of the founding seats. Your job is 100% outbound: researching accounts, building targeted sequences, running cold calls, and handing off sales-qualified opportunities to our AE team. You're not closing, you're the engine that keeps the pipeline full.

This is not a traditional SDR role. You're not cold-calling lists and hoping something lands. You're operating inside an AI-first GTM system designed to tell you exactly who to reach, when to reach them, and why they'll care. Your job is to take that intelligence and turn it into qualified conversations. Your mission: generate the high-quality pipeline that fuels our growth targets.You are AI-native, not AI-curious. You know how to use tools to do more, think faster, and run plays that a rep a year ago couldn't.

Being in the room matters here. You'll be shoulder to shoulder with the rest of the Boston team, which means faster coaching, faster reps, and a much shorter feedback loop than doing this alone from a home office.

What You'll Own

• Cold outbound prospecting across Bonusly's ICP (mid-market HR and People leaders, 200-2,000 employees)
• Researching target accounts using ZoomInfo, LinkedIn, and Internal intelligence tools
• Building and running multi-touch sequences across email, phone, and LinkedIn
• Cold calling with purpose: research before you dial, personalize what you say, track what works
• Qualifying and booking discovery calls for our AE team
• Hitting monthly SQO targets, tracked in HubSpot
• Helping set the tone and habits for the Boston hub as one of its first reps

How You'll Be Measured

Your primary number is monthly SQOs, opportunities generated for the AE team. Quality matters as much as volume, the majority of meetings you book should hold up past discovery.

What We're Looking For

Must have

• Based in or willing to relocate to the Boston area, this is an in-person role
• 1-2 years in an SDR, BDR, or outbound-focused sales role. We're also open to meeting candidates with 0 years of experience who want to grow their career in sales
• Strong written communication, you write like a person, not a template
• Comfort with outbound: cold calling, email sequencing, LinkedIn outreach
• Organized, self-directed, and accountable to a number

Nice to have

• Experience with HubSpot, ZoomInfo, and AI tools (ChatGPT, Claude) in a sales workflow
• Prior experience selling to HR, People, or culture teams
• A track record of sequence experimentation or outbound testing

What You'll Learn Here

We'll train you on Bonusly's full outbound playbook, ICP and persona research, sequence design, call structure, objection handling, and how to use AI tools to do more with less. If you're early in your career and want to come out of this role as a genuinely modern sales professional, this is the place to build that.

• OTE: $20,000-$30,000, variable tied to monthly SQOs
• In-person, based out of our Boston hub, daily