Sales Development Representative

WitnessAI; Atlanta (GA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work environment

Health insurance

Dental plan

Vision plan

401(k) plan

Career growth

Generous vacation

Job summary

WitnessAI is seeking an ambitious Sales Development Representative (SDR) to join our marketing team in Atlanta. As the first point of contact for potential customers, you’ll generate leads, qualify prospects, and set appointments for the sales team.

You’ll drive top-of-funnel outreach through inbound and outbound strategies, nurture relationships, and ensure accurate data in Salesforce. The role offers a hybrid work setup with room for growth in a fast-paced AI security startup.

Qualifications

• 1+ years in sales development or lead generation in SaaS/tech.
• Strong verbal and written communication; rapport-building.
• Self-motivated with hunger to learn and exceed goals.
• Experience using CRM and sales engagement platforms.
• Excellent organization and attention to detail.
• Ability to handle objections under pressure; positive attitude.
• Team player with collaborative mindset.

Responsibilities

• Identify and prospect new business opportunities via inbound and outbound strategies.
• Qualify leads based on needs, budget, and timeline; ensure fit for the platform.
• Educate prospects on WitnessAI and its value; nurture relationships.
• Book qualified meetings and product demos for the sales team.
• Update prospect data in the CRM; track outreach and pipeline activity.
• Collaborate with sales and marketing for seamless handoffs of qualified leads.
• Participate in regular training to sharpen sales skills and product knowledge.

Skills

Lead generation

Cold outreach

CRM (Salesforce/HubSpot)

Communication skills

Team collaboration

Tools

Salesforce

HubSpot

Outreach

SalesLoft

Job description

Job Title: Sales Development Representative (SDR)

Location: Atlanta
Reports to: SDR Manager
Department: Marketing

About WitnessAI:

Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.

Role Overview

We're seeking an ambitious and results-driven Sales Development Representative (SDR) to join our dynamic marketing team. As an SDR, you’ll be the first point of contact for potential customers, generating leads, qualifying prospects, and setting appointments for the sales team. You will play a key role in the growth of our business by driving top of funnel outreach and pipeline growth.

Key Responsibilities

• Lead Generation & Prospecting: Identify and prospect new business opportunities through a combination of inbound and outbound strategies, including cold calling, emailing, and social media outreach. Strong emphasis on proactive outbound prospecting - researching target accounts, personalizing outreach, and driving first-touch conversations to create pipeline.
• Qualifying Leads: Engage with leads to qualify their needs, budget, and timeline, and ensure they are a good fit for our platform.
• Nurture Relationships: Build rapport and maintain ongoing communication with prospects, educating them on our product offerings and the value of WitnessAI.
• Scheduling Demos/Meetings: Book qualified meetings and product demos for the sales team, ensuring smooth transitions from SDR to the supporting Regional Sales Director(s).
• CRM Management: Update and manage prospect data in our CRM (Salesforce), ensuring accurate tracking of outreach, meetings, and pipeline activity.
• Collaboration: Work closely with sales and the marketing team to align efforts and ensure a seamless handoff of qualified leads.
• Sales Training & Development: Participate in regular training sessions to sharpen your sales skills and knowledge about our products, the industry, and best practices.

Qualifications

• 1+ years of experience in a sales development, business development, or lead generation role (preferably in SaaS or technology).
• Strong verbal and written communication skills; ability to engage and build rapport with prospects.
• Self-motivated with a hunger to learn, grow, and exceed goals.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., Outreach, SalesLoft).
• Excellent organizational skills and attention to detail.
• Ability to handle objections and maintain a positive attitude under pressure.
• Team player with a collaborative mindset.

Why Join WitnessAI?

• Impact: As a key player in a growing AI Security startup, you'll have the opportunity to make a direct impact on our success and future growth.
• Growth: We offer a collaborative, fast-paced environment with opportunities for professional development and career advancement.
• Innovation: Work alongside a talented team of cybersecurity experts and marketing professionals passionate about solving complex security challenges.
• Flexibility: Enjoy a flexible work environment with a balance of remote and in-office opportunities.

Benefits

• Hybrid work environment
• Competitive salary, health, dental, and vision insurance
• 401(k) plan
• Opportunities for professional development and growth
• Generous vacation policy

Salary range

$70,000-$100,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.)