Sales Development Manager

herodevsinc; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

HeroDevs is seeking an experienced SDR Manager to lead and grow a global Sales Development team in a remote-first setup. You will own the engine that creates pipeline for Account Executives, build outbound programs around real buying signals, and coach SDRs into future AEs across all markets.

You will report to the Director of Sales, manage 3–5 SDRs, maintain pipeline integrity in Salesforce, and collaborate with Marketing on inbound routing and MQL standards.

Qualifications

• 3–5 years of experience in a sales management role or leading SDR/BDR teams
• Proven track record of meeting team targets for meetings, pipeline, and revenue
• Experience building outbound programs from ICP through sequencing and reporting
• Hands-on Salesforce experience including pipeline reporting, dashboards, and activity tracking
• Strong understanding of sales performance metrics and funnel conversions
• Experience hiring, onboarding, coaching reps, and promoting SDRs into closing roles
• Excellent verbal and written communication skills

Responsibilities

• Lead, coach, and develop a team of 3–5 SDRs with weekly 1:1s, call reviews, and pipeline meetings
• Own SDR targets for meetings booked, opportunities created, and pipeline generated; report to sales leadership
• Build and run signal-based outbound programs targeting end-of-life frameworks and related signals
• Design and optimize multi-channel sequences (email, phone, LinkedIn) in Gong to improve replies and conversions
• Partner with Marketing on inbound routing and MQL qualification standards
• Define handoff criteria with AEs and CS to improve meeting-to-opportunity conversion
• Maintain clean pipeline and use Salesforce data for coaching messaging and engagement
• Collaborate with Revenue Ops to ensure systems support SDR programs
• Recruit, hire, and onboard new SDRs; build a clear SDR-to-AE career path
• Help refine ICP, personas, and messaging with Sales, Marketing, and Product

Skills

Team leadership

Sales management

Sales coaching

Forecasting

CRM and data analysis

Communication skills

Tools

Salesforce

Gong

Clay

Nooks

MeetAlfred

Claude AI

Job description

SDR Manager

Location: Remote

Department: Sales

We're on the lookout for an experienced SDR Manager to lead and grow our global Sales Development team. HeroDevs is the leading provider of Never-Ending Support for sunsetted open source software, helping organizations in government, healthcare, education, technology, and finance stay secure and compliant on frameworks that have reached end-of-life.

Reporting to the Director of Sales, you'll lead a team of 3–5 SDRs and own the engine that creates pipeline for our Account Executives. You'll build outbound programs around real buying signals, run a tight inbound process with Marketing, and coach SDRs into future AEs. This is a global role: you can be based anywhere (US preferred), and you'll support pipeline across all of our markets.

What You'll Do

• Lead, coach, and develop a team of 3–5 SDRs, running weekly 1:1s, call reviews, and team pipeline meetings
• Own SDR targets for meetings booked, opportunities created, and pipeline generated, and report on them to sales leadership
• Build and run signal-based outbound programs targeting accounts on end-of-life frameworks, open CVEs, and upcoming audit or compliance deadlines
• Design, test, and optimize multi-channel sequences/flows (email, phone, LinkedIn) in Gong, using data to improve reply and conversion rates
• Partner with Marketing on inbound lead routing, speed-to-lead, and MQL qualification standards
• Work with Account Executives and Customer Success to define handoff criteria and rules of engagement, and improve meeting-to-opportunity conversion
• Maintain clean pipeline and activity data in Salesforce, and use call recordings to coach messaging and objection handling
• Working with Revenue Operations to ensure systems
• Recruit, hire, and onboard new SDRs, and build a clear career path from SDR to AE
• Help refine our ICP, personas, and messaging with Sales, Marketing, and Product as we expand our product lines

Skills and Experience Required

• Minimum 3–5 years of experience in a sales management role, leading SDR/BDR or inside sales teams
• Track record of hitting team targets for meetings, pipeline, and revenue contribution
• Experience building outbound programs from ICP definition through sequencing and reporting
• Deep, hands‑on experience with Salesforce (critical), including pipeline reporting, dashboards, and activity tracking
• Strong understanding of sales performance metrics and funnel conversion
• Experience hiring, onboarding, and coaching reps, including promoting SDRs into closing roles
• Excellent verbal and written communication skills

Preferred Qualifications

• Experience selling to technical buyers (engineering, security, or IT leaders)
• Experience in the software security, open source, or developer tools industry
• Experience with Gong (strongly preferred), Clay, Nooks, MeetAlfred, and Claude AI
• Experience building SDR programs in a fast‑growing, remote‑first company

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.