Sales Development Manager

Propeller; Denver (CO); Hybrid; USD 84,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vacation days

401(k) employer contribution

Employee stock options

Professional development budget

Mentorship program

Phone/internet allowance

Parental leave

Home office budget + equipment

Job summary

Propeller is seeking a Sales Development Manager to build, lead, and coach a high-performing SDR team that drives new business pipeline in a Colorado market. You will set goals, establish operating rhythms, and ensure effective outbound and inbound engagement while aligning with Sales and RevOps on KPIs and territory coverage.

You will lead hiring, onboarding, and development, leveraging CRM and data to continually improve processes, with a hybrid work arrangement (M–F in-office 4 days, 1 day

Qualifications

• 2–4+ years of experience in B2B SaaS sales or sales development
• Leadership or team lead experience
• Strong understanding of sales development methodologies and pipelines
• Data-driven mindset with comfort using CRM and engagement tools

Responsibilities

• Lead and grow a team of Sales Development Representatives including onboarding and performance management
• Coach SDRs on prospecting, qualification, objections, and multi-channel outbound
• Set goals and operating rhythms; build accountability and a results-driven culture
• Collaborate with Sales and RevOps to align KPIs, target accounts and territory coverage
• Use CRM and data to identify trends, improve processes, and strengthen team effectiveness
• Design and iterate outbound strategies and contribute as an IC when needed
• Hybrid work setup with 4 in-office days and option to work from home

Skills

B2B SaaS sales

Team leadership

Data-driven

CRM usage

Tools

HubSpot CRM

Sales engagement tools

Job description

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.

Our customers use Propeller's integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller's smart survey technology, we empower project teams to map, measure, and manage site activity.

Propeller empowers everyone to approach, own, and solve problems creatively. We're data nerds who care about impact, honesty, and each other. We take pride in being a great place to work and are proud to be recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.

Your Mission:

As the Sales Development Manager at Propeller, you’ll build, lead, and develop a high-performing SDR team that drives new business pipeline. You’ll set clear goals and operating rhythms, coach the team on outbound and inbound lead engagement, and create a results-driven culture where people can grow into high-impact sales talent.

Your Responsibilities:

• Lead and grow a team of Sales Development Representatives, including hiring, onboarding, training, development, and performance management.
• Coach SDRs on prospecting best practices, qualification strategies, objection handling, and effective multi-channel outbound communication.
• Build a culture of accountability, ownership, learning, and momentum — making expectations and success metrics clear.
• Partner with Sales and RevOps to align on KPIs, target accounts, territory coverage, and feedback loops with AEs.
• Use CRM and performance data to identify trends, improve processes, and continuously strengthen team effectiveness.
• Design and iterate on outbound strategies (sequences, messaging, call blocks) and be ready to jump in as an individual contributor when needed.

Hybrid work. 4 in-office days per week (M–TH) and the option to work 1 day from home.

• 2–4+ years of experience in B2B SaaS sales or sales development, with 1–2+ years in a management or team lead role.
• Strong understanding of sales development methodologies, pipeline management, and inbound/outbound workflows.
• Experience working with CRMs (e.g., HubSpot) and sales engagement/data tools.
• Data-oriented approach and a habit of improving systems through testing and iteration. Proof of AI-forward operations on prior sales / SDR teams.
• Collaborative leadership style — willing to lead by example and work alongside the team to hit goals. With that, a willingness to learn Propeller’s technical products.

• Fully paid employee United Platinum PPO medical, dental, and vision coverage
• 20 days of paid vacation time per year with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• $100 USD monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• $275 USD one time work from home set up budget, and we'll also send you a laptop, monitor, mouse, and keyboard

The estimated salary range offered for this role is $84,000 - $100,000 (base) + $56,000 - $65,000 (variable), which equals $140,000 - $165,000 (OTE). This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.

About Propeller

Propeller is for everyone, so come as you are. We value all types of experience, skill, and ability. If you don't think you meet all the requirements, but still think this role would be a good fit, we'd love to hear from you.

Diversity makes our team more creative, fun, and effective, so bring your whole self to the application process, and we will too!

If you're interested in what life at Propeller is like, check out our employee-owned Medium blog page!