Sales Counselor - Westminster Palms

Westminster Brand 051816; Saint Petersburg (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Westminster Palms in St. Petersburg, FL is seeking an Independent Living Sales Counselor to drive occupancy for our Life Plan Community.

You will partner with the Director of Sales to review leads, set goals, and strategize plans to attract prospective residents and manage visits, tours, and conversions. The role involves building lasting relationships with residents and families, entering data in ENQUIRE on contact day, and supporting the sales team with training on best practices.

Qualifications

• Bachelor's degree in business or health-related field with 2 years sales experience or equivalent.
• Older adult housing sales experience preferred.
• Ability to build relationships and drive occupancy through structured sales processes.

Responsibilities

• Build and maintain relationships with prospective and current residents to understand needs.
• Enter new leads and update information in ENQUIRE on the day of contact.
• Manage visits/tours and coordinate follow-ups to drive occupancy.
• Support Sales Director in training back-up team members and lead reviews.
• Participate in 10–15 minute lead development/review meetings with the sales team.

Skills

Sales experience

Relationship building

Lead management

Communication

Education

Bachelor's degree in business or health-related field

Tools

ENQUIRE

Job description

Westminster Palms
St. Petersburg, FL 33701, USA

• Full-Time
• Requisition #: SALES027497

Description

Westminster Communities of Florida is a national leader in senior living and dedicated to a mission of service to older adults. Founded in 1954, Westminster Communities of Florida is a fiscally strong, not-for-profit organization serving more than 10,000 residents in Life Plan Communities and affordable Rental Retirement Communities. Our communities offer independent living, assisted living, nursing care, home care, pharmacy services, therapy services, and affordable housing for seniors.

Our life Plan Community, Westminster Palms, is located steps away from Tampa Bay and minutes from vibrant downtown St. Petersburg. We are proud to be recognized for excellence in senior care for the 2025 Choice Community Award from Holleran Consulting for Resident Engagement.

We are currently searching for an INDEPENDENT LIVING SALES COUNSELOR to work in our Life Plan Community. The Sales Counselor’s role is to utilize each step of the available systems to maximize results and to reach the sales benchmarks set by the Sales Excellence Initiative program and the budgeted occupancy for the community. The Sales Counselor will work with the Director of Sales to conduct lead reviews, set goals and strategize sales plans to drive traffic on a regular basis. This position reports to the Director of Sales.

Schedule:

• Full-Time

This position is responsible for:

• Utilizing internal and external systems to increase and maintain maximum occupancy. Must meet the requirements set forth by the Sales Excellence Initiative program.
• Building and maintaining long-term relationships with prospective/current residents in order to understand needs/likes/requirements.
• Assisting prospective residents in selecting, visiting and inspecting housing units (unit types depend on the community).
• Entering new leads, updating and maintaining current information in ENQUIRE. Leads must be interred on the day of the actual contact with the prospective resident. “If it’s not in ENQUIRE, it did not happen!”
• Managing visits and/or tours of prospective residents to your community.
• Supporting the Sales Director in training back up team members to field incoming traffic.
• 10 to 15 minute lead development/review meeting with the sales team

Reporting Responsibilities:

• Complete Month End Conversion Report due to the Sales Director by the 3rd day of the following month

Sales Benchmarks:

• Meet minimum required outbound calls made per day to database
• Inquiry to Visit Ratio- 50% min
• Visit to Deposit Ratio- 20% min
• Deposit to Close Ratio- 15% min

Qualifications:

• Bachelor’s degree in business or a health-related field; and two (2) years sales experience or equivalent combination of education and experience, preferably with seniors. Older adult housing sales experience preferred; CCRC sales experience preferred.

Total Rewards: Westminster offers a supportive, mission-driven environment where team membersare valued and actively supported in their professional growth and career development. We arecommitted to providing competitive pay and benefits. Benefits for part-time positions include paidtime off, and more. Visit Career Benefits | Westminster Communities of Florida for more information.

We Thrive: We believe our success starts with our people. Our culture is rooted in teamwork,communication, accountability, and quality, creating an environment where our 2,800 team members aresupported, empowered, and encouraged to grow. We value collaboration, recognize contributions, and are committed to fostering a workplace where everyone can thrive and make a meaningful impact.

Follow us on Facebook and Instagram@WestminsterCareers and on LinkedIn to learn more aboutWestminster Communities of Florida.

Westminster Communities of Florida is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. We are committed to fostering a diverse and inclusive workplace and encourage all qualified individuals to apply. We conduct drug testing and criminal background screening on all new hires. Applicants can learn more about Florida background screening requirements at https://info.flclearinghouse.com/

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.