Assisted Living Sales Counselor

Westminster Towers; Orlando (FL); On-site; USD 48,000 - 56,000; Full time

Benefits offered by this job

Competitive pay and benefits

Equal opportunity employer

Job summary

Westminster Towers in Orlando, FL is seeking an Assisted Living Sales Counselor to drive occupancy and manage internal and external sales for Assisted Living and Memory Support.

This full-time role reports to the Sales Director; a Bachelor's degree in health-related field or marketing with at least two years’ experience in health care marketing or AL sales is required. Schedule: Monday–Friday, 8am–5pm; strong communication and customer-relations skills are essential.

Qualifications

• Bachelor’s degree in health-related field or marketing with at least two years’ experience in health care marketing or Assisted Living sales.

Responsibilities

• Manage the community’s AL sales process and provide residents and families with information through visits, assessments, and follow-up.

Skills

Sales

Marketing

Communication

Customer relationships

Healthcare marketing

Education

Bachelor’s degree in health-related field or marketing

Tools

CRM software

Job description

Westminster Towers
Orlando, FL 32801, USA

• Pay or shift range: $35 USD to $41 USD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Description

We are currently searching for an Assisted Living Sales Counselor to work in the Marketing & Sales. This role is responsible for internal and external sales and occupancy of Assisted Living and in certain circumstances Memory Support.

Schedule: This position is full-time, Monday-Friday, 8am - 5pm.

This position is responsible for:

• Manage the community’s AL sales process and provides customers with community-related information via personal visits, coordination of assessments and follow-up.


• Responsible for meeting or exceeding company sales metrics, meeting with prospective new residents through inquiries & closing tour process, including external community partners and referral sources. AL Sales Counselor will focus (with the team) on providing the resident and family with all necessary information to achieve optimal satisfaction and customer relations.


• Must be able to manage own schedule and complete multiple tasks in a timely and efficient manner.


• Must be able to independently initiate steps toward problem resolution in an efficient and effective manner.


• Responsible for regular communications with the Director of Sales, Executive Director, Corporate Director of Sales (AL/MS/NC), and Nursing Care management team as to bed availability as appropriate.


• Responsible for ensuring all sub-acute and Return to Home referrals are communicated with in a timely and appropriate manner with the goal of converting them to AL depositors.


• Ensures company expectations for follow up on all tours, leads, and open inquiries are completed in a timely manner.


• Ensures the admission packet is completed by incoming resident or responsible party and executed by the Executive Director and/or the Health Services Administrator.


• Responsible for external marketing to referral sources including but not limited to hospitals, physicians, future residents, family members and the community partners.


• Must maintain accurate data input and customer relationship management software on a daily basis.


• Must be able to participate in creating the strategic AL marketing and sales plan.


• Must be able to implement and manage the strategic marketing and sales plan.

Reporting Responsibilities and Minimum Standards:

• Complete Weekly Lead Status and Available Inventory Update


• Minimum of 3 Sales per month


• Minimum of 8 connected prospective resident calls per day


• Minimum of 2 connected referral source calls per day


• Minimum of 5 prospective resident appointments per week


• Minimum of 3 referral source appointments per week


• Implement and fulfill the following as part of the strategic sales and marketing plan:
  
  
  
  • Quarterly family/prospect lead generating referral events/efforts
  
  
  • Quarterly professional referral source lead generating event/effort
  
  
  
  

Education & Experience: Bachelor’s degree in health-related field or marketing with at least two (2) years' experience. Minimum one year experience in health care marketing and/or Assisted Living sales, case management or long term care. Working knowledge of Medicare, Medicaid, and managed care protocols in a long term care market preferred.

Our life Plan Community, Westminster Towers, located in bustling downtown Orlando near Lake Lucerne. We hold Joint Commission accreditation, a nationally recognized standard that reflects our commitment to safe, high-quality care. We are proud to be recognized for excellence in senior care
from U.S. News & World Report Best Nursing Homes for Rehab 2026, U.S. News & World Report Best Nursing Homes for Long-Term Care 2026, Newsweek, America’s Best Continuing Care Retirement Communities 2026, 2025 Choice Community Award from Holleran Consulting for Resident Engagement, and 2025 Choice Community Award from Holleran Consulting for Resident Satisfaction.

Total Rewards: Westminster offers a supportive, mission-driven environment where team members are valued and actively supported in their professional growth and career development. We are committed to providing competitive pay and benefits. Benefits for part-time positions include paid time off, and more. Visit Career Benefits | Westminster Communities of Florida for more information.

We Thrive: We believe our success starts with our people. Our culture is rooted in teamwork, communication, accountability, and quality, creating an environment where our 2,800 team members are supported, empowered, and encouraged to grow. We value collaboration, recognize contributions, and are
committed to fostering a workplace where everyone can thrive and make a meaningful impact.

Follow us on Facebook and Instagram @WestminsterCareers and on LinkedIn to learn more about Westminster Communities of Florida.

Westminster Communities of Florida is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. We are committed to fostering a diverse and inclusive workplace and encourage all qualified individuals to apply. We conduct drug testing and criminal background screening on all new hires.

Applicants can learn more about Florida background screening requirements at https://info.flclearinghouse.com/

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.