Sales Counselor

Carroll Lutheran Village; Westminster (MD); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health, dental and vision insurance

403(b) retirement plan

Paid Time Off

Paid professional development

On-site fitness center and indoor pool

Job summary

Carroll Lutheran Village is seeking a compassionate Independent Living Sales Counselor in Westminster, MD to guide prospective residents and families toward a decision to join our Life Plan Community. You will conduct tours, manage inquiries, and maintain CRM records, while meeting occupancy targets. The role offers a base salary plus commission, Monday–Friday with occasional evenings/weekends for events, and a supportive not-for-profit environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of three years’ experience in professional sales.
• Knowledge of marketing strategies, sales techniques, and CRM systems.

Responsibilities

• Achieve occupancy and revenue goals via calls, tours, and closings.
• Deliver exceptional service by creating a welcoming environment and addressing prospect needs.
• Meet or exceed sales activity targets including outreach and conversions.
• Build relationships with residents, families, and referral sources to generate leads.
• Represent the community at events to promote visibility and generate leads.

Skills

Communication skills

Interpersonal skills

CRM experience

Sales techniques

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM software

Job description

Job Details

Job Location: CARROLL LUTHERAN VILLAGE INC - WESTMINSTER, MD 21158

Salary Range: $60,062.00 - $85,000.00 Salary

Carroll Lutheran Village is looking for a compassionate and results-oriented Independent Living Sales Counselor to join our mission-driven team. In this rewarding role, you will be the welcoming face and trusted advisor for prospective residents and their families, helping them discover the vibrant lifestyle and peace of mind that come with joining our award-winning Life Plan Community.

You will play a key role in creating meaningful connections and guiding individuals through one of life’s most important decisions—choosing a place to call home that offers comfort, security, and opportunities for purposeful living. This position follows a Monday–Friday schedule, with occasional evening and weekend availability required to support events and prospective resident needs. This role offers a base salary plus commission for meeting targeted goals.

Why Carroll Lutheran Village?

We are more than just a workplace—we are a not-for-profit community that puts people first. We value every resident we serve and every team member who supports them. Here, your work is not just a job—it is a chance to make a lasting impact and be part of something truly special.

What You will Do as a CLV Sales Counselor

• Achieve and maintain occupancy and revenue goals through effective sales calls, lead management, tours, and closings.
• Deliver exceptional customer service by creating a welcoming environment, demonstrating strong product knowledge, and addressing prospect’s needs.
• Meet or exceed individual sales activity targets, including outreach, appointments, and conversions.
• Develop and maintain strong relationships with current residents, families, and referral sources to generate internal and external leads.
• Represents the community at public events, expos, and networking functions to promote visibility and generate leads.
• Manage and qualify leads in the CRM system; maintain accurate records and follow-up communication.
• Give community tours and conduct presentations for prospective residents and their families.
• Assist in planning and executing marketing events and promotional activities in coordination with the sales team.
• Participate in sales meetings and ongoing training to enhance product knowledge and selling techniques.
• Monitor market trends and conduct competitive benchmarking; provide insights and reports to management.
• Maintain a weekly personal sales plan and submit regular activity reports.
• Ensure compliance with all company policies and applicable laws and regulations.

What You will Get as a CLV Team Member

• A strong total compensation package including
• Competitive wages
• Health, dental and vision insurance
• Paid short- and long-term disability and life insurance
• Generous contributions to a 403(b)-retirement plan
• Paid Time Off
• Paid professional development
• Use of our state-of-the-art on-site fitness center and indoor pool at no cost

• An even stronger culture of caring, and support

Exciting things are happening at LSMMD! We're a dynamic and growing organization with a bright future!

Qualifications

What You’ll Need as a Sales Counselor

Education | Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Equivalent high-level experience in selling services or complex products may be considered in lieu of a degree.
• Minimum of three years’ experience in a professional sales environment.
• Demonstrated knowledge of marketing strategies, sales techniques, and CRM or sales tracking systems.

Knowledge, Skills and Abilities

• Demonstrated discretion, professionalism, and sound judgment in handling sensitive and confidential matters.
• Excellent interpersonal, written, and verbal communication skills, with the ability to interact effectively and tactfully with individuals at all levels, including residents, staff, families, external vendors/authorities, and the public.
• Strong attention to detail in writing, proofreading, managing priorities, and meeting deadlines in a fast-paced environment.
• Proven ability to work both independently and collaboratively within a team environment, demonstrating a cooperative, respectful, and compassionate approach to colleagues and resident care.
• Skilled in the use of standard office equipment and technology.
• Maintains professionalism, composure, and a positive attitude when managing challenging situations.
• Physically able to move throughout the workday and lift items up to 10 pounds using safe handling practices.
• May be necessary to assist with resident evacuation during emergency situations.
• Complies with organizational health and safety requirements, including vaccination policies or valid exemptions.

Equal Opportunity Employer Statement

At Lutheran Social Ministries of Maryland (LSMMD), we are committed to fostering a diverse and inclusive workplace where every individual is respected, supported, and valued. We believe our organization's strength comes from the unique perspectives each team member brings.

LSMMD provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, military or veteran status, citizenship status, or any other characteristic protected by applicable law.

Our hiring practices reflect our core values of respect, compassionate service, trust, integrity, community, and innovation. We are proud to be an Equal Opportunity Employer and actively promote a culture of inclusion and equity in all aspects of our organization.