Sales Counselor

Bozzuto's Inc.; Cheshire (CT); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Counselor to foster strong relationships with grocery retailers and enhance product sales. This role involves consulting on product selections and merchandising strategies, ensuring clients receive top-notch service and recommendations. You will collaborate with various teams to execute pricing strategies and product launches while analyzing market trends to identify new sales opportunities. If you have a passion for sales and a knack for customer engagement, this position offers an exciting opportunity to make a significant impact in the grocery retail distribution sector.

Qualifications

• 3+ years of experience in grocery retail sales or wholesale distribution.
• Proven success in sales growth and customer relationship management.

Responsibilities

• Build and maintain relationships with grocery retailers to drive sales.
• Monitor customer purchasing trends to suggest replenishment strategies.

Skills

Sales Growth

Customer Relationship Management

Merchandising Strategies

Consultative Selling

Market Analysis

Education

Bachelor’s degree in Business

Bachelor’s degree in Sales

Bachelor’s degree in Marketing

Tools

CRM Tools

Sales Tracking Software

Job description

275 Schoolhouse Rd, Cheshire, CT 06410, USA Req #1301

Position Overview:

As the Sales Counselor, you will be responsible for building and maintaining strong relationships with grocery retailers, increasing product sales, and providing customer support within the grocery retail distribution industry. This role involves consulting with retailers on product selections, promotions, and merchandising strategies to drive sales and maximize revenue. The Sales Counselor collaborates with sales teams, merchandising teams, and distribution partners to ensure grocery clients receive the best possible service and product recommendations.

Responsibilities:

• Develop and maintain relationships with grocery retailers, store managers, and key decision-makers.
• Understand customer needs and recommend product solutions, promotions, and merchandising strategies.
• Conduct sales presentations, category reviews, and business consultations to drive product adoption.
• Monitor and analyze customer purchasing trends and inventory needs to suggest replenishment strategies.
• Achieve and exceed sales targets, revenue goals, and distribution benchmarks.
• Identify new sales opportunities and expand market presence within assigned territories.
• Collaborate with internal teams to execute pricing strategies, product launches, and seasonal promotions.
• Provide retailers with insights on consumer trends, competitive analysis, and category performance.
• Work closely with merchandising teams to ensure proper product placement, in-store promotions, and inventory levels.
• Train grocery retail staff on product knowledge, promotional campaigns, and selling techniques.
• Ensure compliance with planograms, brand guidelines, and retailer agreements.
• Support store resets, display setups, and special marketing initiatives.
• Act as the primary point of contact for client inquiries, product issues, and order fulfillment concerns.
• Resolve customer complaints and service issues in a timely and professional manner.
• Provide post-sale support and follow-up to ensure customer satisfaction and repeat business.
• Maintain detailed customer records, call reports, and sales activity logs.
• Track sales performance, order history, and market trends to provide actionable insights.
• Prepare reports on territory performance, customer feedback, and competitor activity.
• Use CRM tools and sales tracking software to document interactions and manage accounts effectively.
• Performing other duties as assigned by leadership

Schedule:

• Monday - Friday
• 8:00am - 5:00pm
• Overnights required
• Travel required up to 90% of the time
• Warehouse Office – approx. 65F – 75F

Preferred Experience:

• Three (3) years of experience grocery retail sales, wholesale distribution, or foodservice account management.
• Bachelor’s degree in Business, Sales, Marketing, or a related field
• Proven success in sales growth, customer relationship management, and revenue generation.
• Experience with category management, merchandising strategies, and trade promotions
• Familiarity with grocery retail operations, supply chain logistics, and consumer behavior.
• Proficiency in English (written and verbal) to effectively communicate with associates and leadership
• 275 Schoolhouse Rd, Cheshire, CT 06410, USA