Sales Consultant | SF Bay Area Regional Application

Swickard-Auto-Group; San Francisco (CA); On-site; USD 40,000 - 120,000; Full time

Benefits offered by this job

OEM brand training

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and paid holidays

Career path — growth into leadership

Employee vehicle purchase and service?

Job summary

Swickard Auto Group in the San Francisco Bay Area is seeking a Sales Consultant with a hospitality-first approach to build trust and drive guest satisfaction. No automotive experience required; candidates from luxury retail, hospitality, or guest-facing roles are welcome and trained on our brands.

You’ll work across Audi, Land Rover, Lexus, Mercedes-Benz, and Toyota, developing product knowledge, guiding guests through the lineup, and delivering memorable test-drive experiences while meeting

Qualifications

• No automotive experience required; hospitality, luxury retail, or guest-facing backgrounds are welcome.
• Must have a valid driver's license with a clean driving record.

Responsibilities

• Welcome guests with warmth and curiosity to understand their needs.
• Guide guests through the lineup and connect brand stories to buyers.
• Present vehicles and conduct test drives to create memorable experiences.
• Build and maintain a guest pipeline with follow-up and CRM use.
• Collaborate with finance and management for a transparent, pressure-free purchase.
• Meet monthly targets while maintaining high guest satisfaction.

Skills

Relationship-first

CRM proficient

Guest-facing

Communication

Job description

Description

San Francisco Bay Area | Audi | Land Rover | Lexus | Mercedes-Benz | Toyota | Sales Consultant | No automotive experience required | Pipeline | Bay Area | Veterans encouraged to apply | $40,000 - $120,000+ OTE

• OUR SAN FRANCISCO BAY AREA BRANDS INCLUDE: Audi, Land Rover, Lexus, Mercedes-Benz, Toyota

IS THIS YOU?

• You're a relationship-first sales professional -- from automotive, hospitality, luxury retail, or any guest-facing background -- who earns trust through honesty, preparation, and consistent follow-through
• You're motivated, coachable, and ready to grow a high-earning career representing brands that guests are genuinely passionate about
• You're open to what's next and want to be in conversation with a growing hospitality-first automotive group before a specific opening arises

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

We operate multiple dealerships across the San Francisco Bay Area -- representing Audi, Land Rover, Lexus, Mercedes-Benz, and Toyota. When Sales Consultant openings arise at any of our stores, we want qualified candidates ready to move. No automotive experience required -- we hire for the right mindset and hospitality instinct, and train the brand knowledge. If you're a motivated sales or guest-facing professional in or open to this market, we'd like to start the conversation now.

WHAT YOU'LL DO

• Welcome guests with genuine warmth and curiosity -- understanding what they need before presenting what we have
• Guide guests through the lineup with growing product knowledge -- connecting the brand's story to what matters most to each individual buyer
• Present vehicles and conduct test drives that create a real, memorable experience
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores

WHAT WE'RE LOOKING FOR

• No automotive experience required -- sales, hospitality, luxury retail, or any consultative guest-facing background welcome
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a genuine drive to grow your earnings and your career
• Clear, honest communicator who follows through on every commitment
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $40,000 - $120,000+ annually -- specific to each store and opening
• Paid OEM brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY SWICKARD AUTO GROUP -- SAN FRANCISCO BAY AREA

• One of the most active and affluent luxury automotive markets in the country -- Bay Area guests are informed, engaged buyers who reward consultants who match their preparation and lead with integrity
• Five distinct brands mean five distinct brand stories and a wide range of guest profiles -- real variety and consistent openings across the portfolio
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• A hospitality-first culture where doing right by the guest and growing your career go hand in hand
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead