Sales Consultant

Swickard Auto Group; Redwood City (CA); On-site; USD 72,000 - 150,000; Full time

Benefits offered by this job

Brand training

Insurance (medical, dental, vision)

Paid time off

Employee vehicle discounts

Job summary

Swickard Auto Group's Land Rover Redwood City dealership seeks a relationship-first Sales Consultant to guide discerning buyers through the Land Rover lineup in the Peninsula's luxury market, emphasizing trust through preparation and genuine hospitality.

You will build a long-term book of business, follow up with a disciplined CRM routine, and collaborate with finance and management to deliver a transparent, pressure-free purchase experience while achieving monthly targets.

Qualifications

• Automotive sales experience preferred.
• Candidates from luxury hospitality, financial services, tech, or high-end retail with consultative backgrounds welcome.

Responsibilities

• Welcome guests with genuine curiosity and warmth and assess what they want.
• Guide guests through Land Rover lineup with product knowledge and confidence.
• Present vehicles and conduct test drives to demonstrate ownership experience.
• Build and maintain a guest pipeline through disciplined follow-up and CRM use.
• Collaborate with finance and management to deliver a transparent, pressure-free purchase.
• Meet monthly targets while maintaining high guest satisfaction scores.
• Stay current on Land Rover lineup and electrified offerings.

Skills

Relationship-first sales

Consultative selling

CRM proficiency

Luxury hospitality background

Job description

Redwood City, CA | Land Rover | Jaguar | Luxury brand | Automotive experience preferred | Hospitality experience welcome | Sales experience welcome | Peninsula | Bay Area | Silicon Valley | Veterans encouraged to apply | $72,000 - $150,000+ OTE

IS THIS YOU?

• You're a relationship-first sales professional who earns trust through preparation, honest guidance, and consistent follow-through -- guests feel genuinely served, not sold to
• You have automotive sales experience -- or come from luxury hospitality, financial services, technology, or another consultative background -- and you're ready to represent a brand that Peninsula buyers choose deliberately
• You want to build a long-term book of business in one of the Bay Area's most affluent and loyalty-driven markets, where the right consultant earns clients who come back for every vehicle and send their network

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Land Rover Redwood City serves a loyal, high-net-worth ownership community at the heart of the Peninsula corridor -- one of the most affluent and brand-conscious automotive markets in the Bay Area. Land Rover buyers here choose the brand for its capability, its heritage, and the ownership experience -- and they return to the consultants who match that standard with genuine knowledge, honest guidance, and a hospitality-first approach. Automotive experience preferred, but the right background from luxury hospitality, technology, or financial services transfers directly to this buyer profile.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through Land Rover's lineup with growing product knowledge and confidence -- connecting capability, design, and technology to what matters most to each buyer
• Present vehicles and conduct test drives that bring the Land Rover ownership experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Land Rover's full lineup, technology features, and growing electrified offerings
• Represent Land Rover Redwood City and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• Automotive sales experience preferred -- candidates from luxury hospitality, financial services, technology, and high-end retail with strong consultative sales backgrounds are encouraged to apply
• Genuine enthusiasm for the Land Rover brand -- capability, heritage, and design are real talking points with Peninsula buyers and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Polished, professional presence -- Redwood City's Land Rover buyers are discerning and expect a consultant who matches their standard
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

Strong candidates have come from automotive, luxury hospitality, technology, financial services, and real estate. What they share is a track record of earning the trust of sophisticated buyers and following through without exception.

WHAT WE OFFER

• OTE of $72,000 - $150,000+ annually
• Paid Land Rover brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY LAND ROVER REDWOOD CITY

• The Peninsula corridor is one of the most loyalty-driven luxury automotive markets in the Bay Area -- Land Rover buyers here are community-connected, and the consultant who earns their trust earns referrals that build a book of business without starting from zero every month
• A high-net-worth buyer base that responds to consultants who know the product, respect their time, and follow through -- the skills that drive earnings here are transferable from technology, financial services, and luxury hospitality backgrounds
• Land Rover's lineup -- Defender, Range Rover, Discovery, Sport -- attracts buyers who are genuinely passionate about the brand, making every guest interaction more rewarding for a consultant who shares that enthusiasm
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're a relationship-driven sales professional ready to represent one of the world's most distinctive luxury brands in one of the Bay Area's most affluent and loyalty-driven markets -- we'd like to meet you.