Sales Channel Performance Manager

Socket.dev; Cupertino (CA); On-site; USD 178,800 - 268,400; Full time

Benefits offered by this job

Employee stock programs

Job summary

Apple seeks a Channel Performance Manager to lead global partner channel initiatives across digital and physical touchpoints. You will architect programs to improve partner performance, from account management to playbooks that drive sell-through, aligning cross-functional teams worldwide.

You will define metrics, manage scope, and deliver programs that increase incremental revenue while delivering reliable, data-driven insights to leadership.

Qualifications

• Minimum 8 years in consumer retail or channel/partner management.
• Experience managing multiple cross-functional projects.
• Outstanding communication and presentation skills to executive level.
• Bachelor's degree or equivalent experience.

Responsibilities

• Redefine communications touchpoints to improve visibility across the partner network.
• Design and implement a partner consolidation, coverage, and account system.
• Pilot, measure, and scale new experiences that drive incremental revenue.
• Build toolkits and playbooks to activate sell-through at the partner level.
• Conduct competitive analysis and translate learnings into initiatives.
• Manage lifecycle of strategic initiatives from concept to global deployment.
• Build business cases linking partner performance to outcomes.
• Orchestrate cross-functional teams across regions with clear accountability.
• Establish KPIs, analyze data, and optimize programs.
• Provide regular updates to leadership and executives.
• Gather best practices and external market research to support strategy.

Skills

Excel

Keynote

AI tools

Communication

Presentation skills

Strategic thinking

Cross-functional leadership

Education

Bachelor's degree or equivalent experience

Job description

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

We're seeking an exceptional strategist and execution powerhouse to lead our global partner channel initiatives across digital and physical touch points. In this high-impact role, you'll shape how customers around the world experience our products through tens of thousands of retail points of sale and how effectively they convert that presence into sell-through.

Description

As our Channel Performance Manager, you'll architect and drive the programs that improve how our partners perform, from account management structure and communications visibility, to the toolkits, playbooks, and competitive insight that help them sell through more effectively.

The Channel Performance Manager is a strategic thinker and organized team player. They will drive, project manage, and deliver performance programs across five core pillars: redefining communications touchpoints for greater visibility; improving partner consolidation, coverage, and account management systems; piloting, measuring, and scaling new experiences that drive incremental revenue; building toolkits and playbooks that activate sell-through; and conducting competitive analysis to inform market positioning.

The work will include but is not limited to collecting external market research, defining program scope, identifying key deliverables, working with a cross-functional team to develop full program deliverables, project managing the plan of record, establishing metrics, and tracking deployment and performance against key performance indicators.

This is a critical position with colleagues who depend on your reliability, accuracy, attention to detail, and high-quality work. This position also includes other ad hoc projects to support the business on an as-needed basis.

Responsibilities

• Redefine communications touchpoints to improve visibility across the partner network
• Design and implement a partner consolidation, coverage, and account management system to strengthen how we manage partner accounts
• Pilot, measure, and scale new experiences that drive incremental revenue
• Build and roll out toolkits and playbooks (e.g., Hear Better, Watch Rethink) that activate sell-through at the partner level
• Conduct competitive analysis and translate learnings into prioritized initiatives that improve market position
• Manage the complete lifecycle of strategic initiatives from concept through global deployment
• Build compelling business cases that connect partner performance improvements to measurable business outcomes
• Orchestrate cross-functional excellence, aligning diverse teams across regions toward common objectives with clear accountability
• Establish KPIs, analyze performance data, and optimize programs for maximum impact
• Provide regular updates to leadership, business owners, and company executives
• Gather internal and external best practices; conduct and collect external market research to support strategy

Preferred Qualifications

• Deep understanding of physical-digital customer journey integration
• Experience managing channels in retail or telco route to market or related industry.
• Proficient in Excel and Keynote and AI tools
• Ability to simplify the complex and achieve clarity when ambiguity exists.
• Self-starter with a consistent track record of delivering high impact results.

Minimum Qualifications

• Minimum 8 years experience developing/running and managing programs in consumer retail, channel/partner management or a related industry.
• Experience in effectively managing multiple cross-functional projects simultaneously
• Outstanding communication and presentation skills up to executive level
• Experience working with global stakeholders and managing global initiatives
• Detail oriented and demonstrated ability to complete work comprehensively and accurately
• Bachelor's degree or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $178,800 and $268,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eli