Sales Channel Performance Manager

Apple Inc.; Cupertino (CA); On-site; USD 178,800 - 268,400; Full time

Job summary

Apple Inc. is seeking a Channel Performance Manager in Cupertino to lead global partner channel initiatives across digital and physical touchpoints.

You will define programs, drive cross-functional collaboration, and deliver measurable improvements in partner performance and revenue. You will architect and manage programs across five pillars, including communications visibility, partner coverage, and playbooks that drive sell-through.

Qualifications

• 8+ years developing/running and managing consumer retail or partner programs.
• Experience leading multiple cross-functional projects simultaneously.
• Excellent communications and presentations up to executive level.
• Experience working with global stakeholders and managing global initiatives.
• Detail oriented with ability to complete work accurately.

Responsibilities

• Redefine communications touchpoints to improve partner visibility.
• Design partner consolidation, coverage, and account management systems.
• Pilot, measure, and scale new experiences to drive incremental revenue.
• Build toolkits and playbooks that activate sell-through at the partner level.
• Conduct competitive analysis to inform market positioning and priorities.
• Manage lifecycle of strategic initiatives from concept to global deployment.
• Build business cases linking partner performance to outcomes.
• Orchestrate cross-functional excellence across regions toward common objectives.
• Establish KPIs, analyze data, and optimize programs for impact.
• Provide regular updates to leadership and executives.
• Gather internal and external best practices and market research for strategy support.

Skills

Program management

Cross-functional leadership

Executive communication

Global stakeholder management

Detail oriented

Education

Bachelor's degree

Tools

Excel

Keynote

AI tools

Job description

Cupertino, California, United States Sales and Business Development

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

We're seeking an exceptional strategist and execution powerhouse to lead our global partner channel initiatives across digital and physical touch points. In this high‑impact role, you'll shape how customers around the world experience our products through tens of thousands of retail points of sale and how effectively they convert that presence into sell‑through.

Description

As our Channel Performance Manager, you'll architect and drive the programs that improve how our partners perform, from account management structure and communications visibility, to the toolkits, playbooks, and competitive insight that help them sell through more effectively. The Channel Performance Manager is a strategic thinker and organized team player. They will drive, project manage, and deliver performance programs across five core pillars: redefining communications touchpoints for greater visibility; improving partner consolidation, coverage, and account management systems; piloting, measuring, and scaling new experiences that drive incremental revenue; building toolkits and playbooks that activate sell‑through; and conducting competitive analysis to inform market positioning. The work will include but is not limited to collecting external market research, defining program scope, identifying key deliverables, working with a cross‑functional team to develop full program deliverables, project managing the plan of record, establishing metrics, and tracking deployment and performance against key performance indicators. This is a critical position with colleagues who depend on your reliability, accuracy, attention to detail, and high‑quality work. This position also includes other ad‑hoc projects to support the business on an as‑needed basis.

Responsibilities

• Redefine communications touchpoints to improve visibility across the partner network
• Design and implement a partner consolidation, coverage, and account management system to strengthen how we manage partner accounts
• Pilot, measure, and scale new experiences that drive incremental revenue
• Build and roll out toolkits and playbooks (e.g., Hear Better, Watch Rethink) that activate sell‑through at the partner level
• Conduct competitive analysis and translate learnings into prioritized initiatives that improve market position
• Manage the complete lifecycle of strategic initiatives from concept through global deployment
• Build compelling business cases that connect partner performance improvements to measurable business outcomes
• Orchestrate cross‑functional excellence, aligning diverse teams across regions toward common objectives with clear accountability
• Establish KPIs, analyze performance data, and optimize programs for maximum impact
• Provide regular updates to leadership, business owners, and company executives
• Gather internal and external best practices; conduct and collect external market research to support strategy

Minimum Qualifications

• Minimum 8 years experience developing/running and managing programs in consumer retail, channel/partner management or a related industry.
• Experience in effectively managing multiple cross‑functional projects simultaneously
• Outstanding communication and presentation skills up to executive level
• Experience working with global stakeholders and managing global initiatives
• Detail oriented and demonstrated ability to complete work comprehensively and accurately
• Bachelor’s degree or equivalent experience

Preferred Qualifications

• Deep understanding of physical‑digital customer journey integration
• Experience managing channels in retail or telco route to market or related industry.
• Proficient in Excel and Keynote and AI tools
• Ability to simplify the complex and achieve clarity when ambiguity exists.
• Self‑starter with a consistent track record of delivering high‑impact results.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $178,800 and $268,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.