Sales Associate: Trade Show Growth & Path to AE

HERITAGE; Nashville (TN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401(k)) with employer

Employee Stock Ownership Plan (ESOP) -

Paid Time Off (Vacation, Sick & +

Training & Professional Dev.

Career growth opportunities within a全国

Equal Opportunity Employer — diverse &

Job summary

Heritage Exposition Services seeks a Sales Associate to help grow our pipeline by identifying qualified leads, conducting initial outreach, and supporting early-stage client engagement at trade shows and events. This development role offers hands-on exposure to sales activity and cross-functional collaboration.

You will work closely with the Sales Director and Account Executives, learn our pricing structures, and handle low‑complexity opportunities and transactional orders while developing

Qualifications

• 1-2 years of experience in sales, customer service, business development, or a related client-facing role.
• Strong written and verbal communication skills.
• High attention to detail and strong organizational abilities.
• Ability to manage multiple priorities and deadlines.
• Comfort engaging with clients and internal stakeholders.
• Proficiency in Microsoft Office (Outlook, Excel, Teams).

Responsibilities

• Research and identify qualified leads aligned with Heritage's services, target markets, and event types.
• Conduct initial outreach and follow-up communications to support pipeline development.
• Qualify leads through discovery conversations and information gathering.
• Enter and maintain accurate CRM records including lead status, opportunity notes, and activity tracking.
• Coordinate introductory calls and meetings between prospects and senior sales staff.
• Support Account Executives and sales leadership with proposal preparation, pricing coordination, and sales materials.
• Track and flag follow-ups, next steps, and early-stage pipeline activity.
• Manage low-complexity and transactional sales opportunities, including standardized exhibitor orders and repeat business.
• Serve as the primary point of contact for assigned small accounts or transactional orders.
• Ensure accurate scoping, documentation, and internal handoff of orders to operations and account management teams.
• Participate in client calls and presentations alongside senior sales team members.
• Build working knowledge of Heritage pricing structures, service offerings, and standard scopes.
• Participate in sales team meetings and contribute to ongoing process and workflow improvements.

Skills

Sales experience

Customer service

CRM experience

MS Office

Communication skills

Multitasking

Tools

Salesforce

HubSpot

MS Excel

Job description

Heritage Exposition Services seeks a Sales Associate to help grow our pipeline by identifying qualified leads, conducting initial outreach, and supporting early-stage client engagement at trade shows and events. This development role offers hands-on exposure to sales activity and cross-functional collaboration.

You will work closely with the Sales Director and Account Executives, learn our pricing structures, and handle low‑complexity opportunities and transactional orders while developing