Sales Associate: Trade Show Growth & Lead Development

Heritage Exposition Services; Chula Vista (CA); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Health Care Plan

401(k) retirement plan with employer 


ESOP — employee stock ownership plan

Paid Time Off

Training & Professional Development

Career growth opportunities

Job summary

Heritage Exposition Services is seeking a Sales Associate to support the sales pipeline through lead identification, qualification, and early client engagement. The role focuses on low-complexity opportunities and transactional orders, serving as a development position toward a Junior Account Executive role.

The Associate will contribute to pipeline growth, assist with follow-up on early opportunities, and support revenue generation within defined scope and guidelines.

Qualifications

• 1–2 years of experience in sales, customer service, business development, or related client-facing role.
• Strong written and verbal communication skills.
• High attention to detail and strong organizational abilities.
• Ability to manage multiple priorities and deadlines.
• Comfort engaging with clients and internal stakeholders.

Responsibilities

• Research and identify qualified leads aligned with Heritage’s services and events.
• Conduct initial outreach and follow-up communications to grow the pipeline.
• Qualify leads through discovery conversations and information gathering.
• Maintain accurate CRM records including lead status and activity tracking.
• Coordinate introductory calls and meetings between prospects and senior sales staff.
• Support proposals, pricing coordination, and sales materials for Account Executives.
• Track follow-ups and next steps in early-stage pipeline.

Skills

Lead qualification

CRM experience

Client communication

Sales coordination

Microsoft Office proficiency

Tools

Salesforce

HubSpot

Microsoft Office Suite

Job description

Heritage Exposition Services is seeking a Sales Associate to support the sales pipeline through lead identification, qualification, and early client engagement. The role focuses on low-complexity opportunities and transactional orders, serving as a development position toward a Junior Account Executive role.

The Associate will contribute to pipeline growth, assist with follow-up on early opportunities, and support revenue generation within defined scope and guidelines.