Sales Associate, Group Benefits – Job Description
Position Summary
Responsible for generating sales opportunities with new clients in a defined market; coordinates personal sales efforts with department team members and other internal staff. Collaborates with the team to cross-sell products and services and develops and implements a personal sales plan with direct accountability for annual production goals.
Key Responsibilities
Functional Leadership & Ownership
- Owns personal sales pipeline, strategy, and production goals within assigned market. Acts as primary driver for new business development and client acquisition.
Hands-On Execution & Delivery
- Establishes a sales development plan to originate business with new clients and grow book of business annually.
- Maintains high level of sales activity through prospecting, networking, and outreach initiatives.
- Develops and executes strategies to source leads, identify decision-makers, and secure meetings and presentations.
- Analyzes prospective client needs and evaluates current insurance/risk management programs.
- Designs and presents customized insurance solutions and recommendations.
Reporting, Quality & Operational Support
- Maintains accurate records of sales activities, pipeline, and production metrics aligned to goals.
Cross-Functional Partnership & Integration
- Collaborates with internal teams to cross-sell products and maximize service offerings.
- Partners with service teams and practice groups to deliver comprehensive client solutions.
Growth, Change & Special Initiatives
- Contributes to business growth through new client acquisition and expansion of existing relationships.
Process Improvement & Best Practices
- Continuously improves sales approach, prospecting strategies, and client engagement techniques.
Center of Excellence (COE) Contribution
- Shares market insights, sales practices, and feedback to enhance organizational sales effectiveness.
Accountability
- Meeting or exceeding annual sales and production goals.
- Building and maintaining a growing, profitable book of business.
- Delivering client-focused, competitive risk management solutions.
- Maintaining strong internal and external relationships.
Qualifications
Required
- Experience in business-to-business sales preferred.
- Strong analytical and problem-solving skills.
- Effective networking and relationship-building skills.
- Exceptional interpersonal abilities.
Preferred
- Prior insurance or risk management sales experience.
- Proven track record of achieving or exceeding sales goals.
Key Competencies
- Ownership & Accountability
- Relationship Building & Influence
- Communication Skills
- Results Orientation
- Initiative & Proactiveness
- Adaptability & Creativity