Sales Associate

Serra Chrysler Dodge Jeep Ram Southfield; Southfield (MI); On-site; USD 34,000 - 52,000; Full time

Job summary

Serra Chrysler Dodge Jeep Ram Southfield is seeking a full-time Sales Associate in Southfield, MI. You will greet customers, uncover needs, and help them choose from Chrysler, Dodge, Jeep, and Ram offerings while explaining features and benefits.

You will conduct test drives, present pricing, and guide buyers through financing options. Maintain up-to-date product knowledge, follow up with leads, and collaborate with sales, finance, and service teams to ensure an outstanding customer experience

Qualifications

• Strong customer service and interpersonal skills.
• Sales, negotiation, and closing skills, including comfort with presenting pricing and financing options.
• Effective communication skills, both verbal and written.
• Basic digital and administrative skills, such as using CRM systems, email, and dealership software to manage leads and documentation.
• Ability to learn and retain detailed product knowledge about Chrysler, Dodge, Jeep, and Ram vehicles and related services.
• High level of professionalism, reliability, and ethical conduct, with a focus on delivering a positive customer experience.
• Comfort working in a fast-paced retail environment, including evenings and weekends as needed.
• Previous automotive or retail sales experience is beneficial but not required; willingness to learn and participate in training is essential.
• High school diploma or equivalent required; additional education in business, marketing, or related fields is a plus.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Greet and assist customers in the showroom.
• Learn customers' needs and help select appropriate new or pre-owned vehicles.
• Explain vehicle features and benefits, conduct test drives, present pricing options.
• Guide customers through sales and financing processes.
• Maintain up-to-date product knowledge and follow up with leads and existing customers.
• Collaborate with sales, finance, and service teams to support an excellent customer experience from first contact through post-sale follow-up.

Skills

Customer service

Interpersonal skills

Negotiation

Closing skills

Communication

CRM familiarity

Education

High school diploma

Tools

CRM systems

Dealership software

Job description

Company Description

Serra Chrysler Dodge Jeep Ram Southfield is a dealership under new ownership as of June 2026, entering an exciting new chapter of growth and community engagement. The team is focused on delivering a great experience for every customer, whether they are purchasing a new Chrysler, Dodge, Jeep, or Ram, browsing pre-owned vehicles, or visiting the service department. Serra CDJR emphasizes friendly service, a welcoming environment, and a staff ready to help with each step of the car-buying and ownership process. The dealership is committed to deepening its involvement in the Southfield community by supporting local organizations and building strong partnerships. As part of Serra Southfield, the store is proud to grow alongside the community and help customers get where they need to go.

Role Description

This is a full-time, on-site Sales Associate role located in Southfield, MI. The Sales Associate will greet and assist customers in the showroom, learn their needs, and help them select appropriate new or pre-owned vehicles from the Chrysler, Dodge, Jeep, and Ram lineup. Daily responsibilities include explaining vehicle features and benefits, conducting test drives, preparing and presenting pricing options, and guiding customers through the sales and financing processes. The role also involves maintaining up-to-date product knowledge, following up with leads and existing customers, and using dealership tools and systems to track prospects and sales activities. Sales Associates are expected to work collaboratively with the sales, finance, and service teams to support an excellent customer experience from first contact through post-sale follow-up.

Qualifications

• Strong customer service and interpersonal skills, with the ability to build rapport and maintain positive relationships.
• Sales, negotiation, and closing skills, including comfort with presenting pricing and financing options.
• Effective communication skills, both verbal and written, with the ability to explain product features clearly and confidently.
• Basic digital and administrative skills, such as using CRM systems, email, and dealership software to manage leads and documentation.
• Ability to learn and retain detailed product knowledge about Chrysler, Dodge, Jeep, and Ram vehicles and related services.
• High level of professionalism, reliability, and ethical conduct, with a focus on delivering a positive customer experience.
• Comfort working in a fast-paced retail environment, including evenings and weekends as needed.
• Previous automotive or retail sales experience is beneficial but not required; willingness to learn and participate in training is essential.
• High school diploma or equivalent required; additional education in business, marketing, or related fields is a plus.
• Valid driver’s license with an acceptable driving record.