Sales Associate

Newmotorsvw; Erie, Northern (Erie County, KY); Hybrid; USD 40,000 - 55,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

Employee discounts on vehicles

Job summary

Newmotorsvw in Erie is seeking a Sales Associate for our New & Used Car Dealership. You will engage customers, present vehicles, arrange test drives, and help buyers through financing and paperwork.

Strong communication, CRM proficiency, and a drive to meet sales targets are essential. Flexible hours including weekends are common; base pay with commissions, bonuses, insurance, and employee discounts are offered.

Qualifications

• High school diploma or equivalent required; some college preferred.
• Experience: None required.
• Proficient in CRM systems and dealership software; strong communication and negotiation skills.

Responsibilities

• Greet and assist customers throughout the buying process.
• Listen to customers to understand preferences and budget.
• Demonstrate features of new and pre-owned vehicles.
• Conduct test drives and explain financing options and warranties; prepare documentation.
• Maintain contact with customers to ensure satisfaction and referrals.
• Keep lot appearance neat, properly priced, and well-presented.
• Stay informed about promotions, trade-in values, and new products.

Skills

Communication

Negotiation

CRM familiarity

Customer service

Education

High school diploma or equivalent

Tools

CRM systems

Dealership software

Job description

Job Title: Sales Associate – New & Used Car Dealership

Position Overview

The Sales Associate is responsible for delivering exceptional customer service by helping clients find the right vehicle to meet their needs and budget. This position involves maintaining strong product knowledge, building relationships, and achieving individual and team sales goals.

Key Responsibilities

• Customer Interaction: Greet and assist customers in a friendly and professional manner throughout the entire buying process.
• Needs Assessment: Listen to customers to understand their preferences, requirements, and financial considerations.
• Product Presentation: Demonstrate features, capabilities, and benefits of both new and pre-owned vehicles.
• Sales Process:
  • Conduct test drives with prospective customers.
  • Explain financing options, warranties, and after-sale services.
  • Prepare and complete all necessary documentation for sales transactions.
• Follow-Up: Maintain contact with customers to ensure satisfaction and encourage repeat business and referrals.
• Inventory & Display: Assist in maintaining lot appearance and ensure vehicles are clean, well-presented, and accurately priced.
• Market Awareness: Stay informed about current promotions, trade-in values, competitor offerings, and new product releases.

Qualifications

• Education: High school diploma or equivalent required; some college preferred.
• Experience: None required.
• Skills:
  • Excellent communication and interpersonal skills.
  • Strong negotiation and closing ability.
  • Proficiency with CRM systems and dealership software.
  • Valid driver’s license with a clean driving record.

Key Competencies

• Customer-focused mindset
• Self-motivated with a drive to achieve sales targets
• Professional appearance and demeanor
• Team-oriented attitude
• Ability to work flexible hours, including evenings and weekends

Compensation and Benefits

• Base salary plus commission structure
• Performance bonuses and incentives
• Health, dental, and vision insurance
• Paid time off and employee discounts on vehicles and services