New and Used Sales Associate

Ferman Automotive Group; Tarpon Springs, Northern (FL, KY); On-site; USD 45,000 - 70,000; Full time

Job summary

Ferman Automotive Group is seeking a New & Used Sales Associate to guide guests through selecting and purchasing vehicles, from inquiry to delivery. You will demonstrate features, discuss pricing and financing, and close sales while maintaining exceptional guest service.

The ideal candidate thrives in a fast-paced, commission-driven automotive retail environment, excels at relationship-building, and will manage CRM records and follow-ups to maximize sales opportunities.

Qualifications

• Strong communication, negotiation, and interpersonal skills.
• Excellent guest service and relationship-building abilities.
• Ability to work in a fast-paced, commission-driven environment.
• Strong organizational and time-management skills.
• Self-motivated with a results-driven mindset.
• Ability to learn and retain product knowledge quickly.

Responsibilities

• Greet and assist guests in selecting new and used vehicles based on needs and preferences.
• Present vehicle features, pricing, and financing options clearly.
• Conduct vehicle demonstrations and test drives with guests.
• Build and maintain relationships to encourage repeat and referral business.
• Follow up with guests after initial contact to close sales.
• Maintain records of guest interactions in the CRM.

Skills

Communication

Negotiation

Interpersonal skills

Customer service

Time management

Education

High school diploma or GED

Associate’s or Bachelor’s preferred

Tools

CRM system

Job description

Description

Position Summary

The New & Used Sales Associate is responsible for assisting guests in selecting, presenting, and purchasing new and pre-owned vehicles. This role guides guests through the entire sales process, from initial inquiry to vehicle delivery, while delivering exceptional guest service and achieving sales targets. The ideal candidate is energetic, guest-focused, and motivated to succeed in a fast-paced automotive retail environment.

Essential Duties and Responsibilities

• Greet and assist guests in selecting new and used vehicles based on needs and preferences.
• Present vehicle features, benefits, pricing, and financing options clearly and professionally.
• Conduct vehicle demonstrations and test drives with guests.
• Build and maintain strong relationships with guests to encourage repeat and referral business.
• Follow up with guests after initial contact to maintain engagement and close sales.
• Maintain accurate records of guest interactions in CRM systems.
• Work with internet leads, showroom traffic, and phone inquiries to generate sales opportunities.
• Collaborate with finance managers to ensure smooth transaction completion.
• Stay knowledgeable about inventory, promotions, and manufacturer incentives.
• Appraise trade-in vehicles and provide accurate evaluations.
• Achieve or exceed monthly sales targets and performance goals.
• Ensure all paperwork is completed accurately and in compliance with dealership policies.
• Maintain a professional appearance and guest-focused attitude at all times.
• Participate in sales meetings, training sessions, and dealership events.
• Perform additional duties as assigned by sales management.

Qualifications

• Strong communication, negotiation, and interpersonal skills.
• Excellent guest service and relationship-building abilities.
• Ability to work in a fast-paced, commission-driven environment.
• Strong organizational and time-management skills.
• Self-motivated with a results-driven mindset.
• Ability to learn and retain product knowledge quickly.
• Basic computer and CRM system proficiency preferred.
• Professional demeanor and positive attitude.

Education and Experience

• High school diploma or GED required.
• Associate’s or Bachelor’s degree in Business, Marketing, or related field preferred.
• Prior sales or guest service experience preferred.
• Automotive sales experience is a plus but not required.
• Training provided for qualified candidates.

Physical Requirements

• Frequent standing, walking, and moving throughout showroom and lot.
• Ability to sit for periods while completing paperwork or computer tasks.
• Ability to drive and operate vehicles for demonstrations and test drives.
• Ability to lift and carry up to 25–50 pounds occasionally.
• Ability to communicate effectively in person, by phone, and electronically.

Work Environment

Fast-paced automotive dealership sales environment with frequent interaction with guests, sales staff, and management. Work includes both indoor showroom activity and outdoor vehicle demonstrations, with moderate noise levels and occasional extended hours based on guest traffic and sales demand.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.